PHOTO
Attendees at Manchester City’s Etihad Stadium, as part of an ADCB, ADNEC and Hala Abu Dhabi event
Abu Dhabi: The Abu Dhabi Convention Bureau’s (ADCB) United Kingdom team has concluded a month of special events targeting the business travel market to promote Abu Dhabi as a leading event and incentive destination.
The promotion kicked off with a special Abu Dhabi event in partnership with Jumeirah Hotels and Etihad Airways, which was attended by His Excellency Sulaiman Hamid Almazroui, Ambassador of the United Arab Emirates to the United Kingdom. The event allowed 24 MICE buyers to meet with senior Abu Dhabi Convention Bureau representatives and stakeholders, whilst receiving a destination update on new attractions, hotels and event spaces.
Buyers were treated to an evening of Arabian entertainment and food within the Grosvenor House Suites by Jumeirah Living, located on London’s famous Park Lane. Interactive stations allowed guests to create their own perfume and watch a calligrapher create personalised name cards.
The United Kingdom ADCB team then attended a UK sales mission with ADNEC and Hala Abu Dhabi, meeting with event buyers across the UK in London, Bournemouth and Manchester, providing an overview of the role ADCB can play in bringing events to the emirate and how they can assist planners with free and impartial advice.
Attendees at the Manchester event were hosted in a corporate box at Manchester City’s Etihad Stadium ground for the football club’s game against Watford, which provided the backdrop to a presentation by stakeholders.
The United Kingdom market is the third largest for Abu Dhabi, registering a 6% rise in 2018 from 2017 figures to more than 277,000, ensuring the market remains the top European source market.
-Ends-
About Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi)
The Department of Culture and Tourism – Abu Dhabi conserves and promotes the heritage and culture of the Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction that enriches the lives of visitors and residents alike. The Department manages the emirate’s tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including the Louvre Abu Dhabi, the Zayed National Museum and the Guggenheim Abu Dhabi. The Department of Culture and Tourism supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate’s heritage. A key role played by the Department is to create synergy in the destination’s development through close co-ordination with its wide-ranging stakeholder base.
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
