21 October, 2014

du celebrates 98.9% success rate in transferring home services customers to new GPON technology

Gigabit Passive Optical Network (GPON) technology enhances du's existing network, making it more efficient and more sustainable with higher bandwidth. The benefit for

du celebrates 98.9% success rate in transferring home services customers to new GPON technology
Dubai, UAE, 21 October 2014: du, the fastest-growing telecommunications company in the Middle East, has announced a success rate of 98.9% in transferring thousands of existing home services customers onto its new GPON network.

Gigabit Passive Optical Network (GPON) technology enhances du's existing network, making it more efficient and more sustainable with higher bandwidth. The benefit for customers is more bandwidth to meet increasing connectivity requirements, paving the way for faster broadband connectivity and an enhanced customer experience as Dubai's Smart City vision progresses.

To date, du has converted more than 18,000 homes across several areas in Dubai to GPON. In addition to the conversions, du has provided GPON services to 22,000 totally new units.

The conversion is conducted with minimum disturbance to customers; on average, apartments will require one visit of no more than 1 hour, while villas may require 1-4 visits dependent upon the readiness status of the area.

Saleem AlBlooshi, Executive Vice President - Network Development and Operations, du, said: "We are committed to providing an enhanced customer experience that will allow our customers to reap the most benefits from Dubai's Smart City future. Seamless, faster broadband will be an essential component of home life, providing essential connectivity to empower customers with the Smart technology that will bring more convenience and happiness into every aspect of life."

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About du
We opened for business in 2006. We offer mobile and fixed telephony, broadband connectivity and IPTV services to individuals, homes and businesses. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters. As a rapidly-growing enterprise, we have a team of experts working to enhance and expand our bouquet of service offerings. Our people come from over 60 countries - we mirror the rich cultural diversity of our nation, while being able to serve our customers in a variety of languages.

We remain committed to providing fulfilling opportunities for quality talent in a cosmopolitan working environment. By the end of Q1 2014, more than 7.5 million individual customers and over 80,000 businesses have chosen to use our services. In 2013 we were awarded the Dubai Chamber CSR Label for the second year in recognition of our continuing commitment to CSR best practice and the Small Energy Award - Golden Category at Emirates Energy Award for our LEED platinum-certified Fujairah retail shop. We were also awarded with the Premier Plan Best Business Service commsMEA awards in 2013 and the award Best Cloud Provider for Datamena at Telecom Review Industry Awards.

du is 39.5 percent owned by Emirates Investment Authority, 20.08 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining stake by public shareholders. du is listed on the Dubai Financial Market (DFM) and trades under the name 'du'.

For further information, please contact:
Saugat Chatterjee 
PR Lead (B2B) 
Brand & Communications 
du 
Mobile: +971559367045 
Email: Saugat.Chatterjee@du.ae

Paramita Chakrabarti 
LeoComm PR 
Tel: +971 4 367 6159  
Mobile: + 971 55 6088674 
Fax: +971 4 367 2615 
Email: paramita.chakrabarti@leocommpr.com

© Press Release 2014

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