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Dubai, UAE: Zurich International Life in the Middle East (Zurich), part of Zurich Insurance Group, one of the world’s largest and most experienced insurers, has announced the launch of its rebranded website, bringing to life the brand’s personality.
With a more streamlined and intuitive design, customers can access the website in a more seamless and user-friendly manner, thus encouraging interaction, conversation and learning, in turn assisting customers to make educated choices to protect themselves and their family’s future.
Simon Price, Head of Market Management, Zurich in the Middle East, said, “A website is your face to the world. We wanted ours to better represent who we are, as a business and as a brand. We’re transparent, human and accessible, a partner you can count on, and now that’s exactly the story our website tells too.”
“We've kept it simple, in terms of both design and language, speaking in plain terms, without the industry jargon or fluff, and even added an insurance dictionary. With the website relaunch and our overall brand refresh, we’re looking to connect and communicate with our customers in a meaningful way, helping them to make informed decisions – and to take action to shape their financial future. This has been a true team effort, and I'm extremely pleased with the outcome.”
The all-new Zurich.ae also showcases real-life stories from its claimants as well as a brand manifesto, thus connecting better with customers and reassuring them that Zurich will deliver on its promises.
The website will act as a catalyst for change across customer touchpoints by simplifying life insurance with useful resources to aid with customer decision-making such as a ‘Learn about life insurance’ page, a ‘Learn about funds’ page and an insurance dictionary. Taking the first step has never been easier.
Check out the new website here: https://www.zurich.ae/
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About Zurich Insurance Group
Zurich Insurance Group (Zurich) is a leading multi-line insurer that serves its customers in global and local markets. With about 55,000 employees, it provides a wide range of property and casualty, and life insurance products and services in more than 215 countries and territories. Zurich’s customers include individuals, small businesses, and mid-sized and large companies, as well as multinational corporations. The Group is headquartered in Zurich, Switzerland, where it was founded in 1872. The holding company, Zurich Insurance Group Ltd (ZURN), is listed on the SIX Swiss Exchange and has a level I American Depositary Receipt (ZURVY) program, which is traded over the counter on OTCQX. Further information about Zurich is available at https://www.zurich.com/en
About Zurich International Life Limited
Zurich International Life Limited is a part of Zurich Insurance Group and established in the Isle of Man which is licensed by the Isle of Man Financial Services Authority with established and registered branches in the UAE licensed by the Central Bank of the UAE. It is registered (Registration No. 63) under UAE Federal Law Number 6 of 2007, and its activities in the UAE are governed by such law. Further information about Zurich International Life Limited is available at: https://www.zurich.ae/
For media enquiries, please contact:
Diane D’costa
PR Manager, Seven Media
dianedcosta@sevenmedia.ae
© Press Release 2021
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