Dubai, United Arab Emirates: INJAZ UAE, a member of Junior Achievement (JA) Worldwide, the world’s largest non-profit business education organization, has announced its plan to upscale the INJAZ’s flagship Company Program at a national level, introducing the ‘Company Program MEGA’. The revamped program aims to increase the reach of the program from the current implementation within in one Emirate, to span all seven Emirates reaching over 500 students and +65 teams.
The ‘Company Program MEGA’ will be a multi-tiered competition, with students across the Emirates competing at an Emirates level, with winners moving onto the national level, ahead of the final regional competition. With a successful track record in building businesses and youth entrepreneurs, the upscaled Company Program MEGA will be a nation-wide entrepreneurship experience, with the Emirate-level competitions taking place in May, ahead of the UAE nationals in June.
Commenting on the announcement, Razan Bashiti, Chief Executive Officer, INJAZ UAE, said: " The INJAZ UAE Company Program has been a resounding success with over 10,000 student graduates over the last 12 years. By expanding our reach across the Emirates, we are continuing to drive a growing and thriving community of ambitious, creative, resourceful and hard-working youth who will shape and transform the future of the UAE and broader MENA region.”
The announcement came on the side-lines of a INJAZ UAE’s ‘Youth, Education and Entrepreneurship: The Forward Direction’ event, which aligned with Junior Achievement Worldwide’s visit to Dubai. JA Worldwide’s CEO, Asheesh Advani delivered the opening remarks, welcoming panellists Caroline Jenner, CEO, JA Worldwide; Christian Lenoble, President, ExxonMobil; Saeed Al Falasi, Executive Director, Future Design and Acceleration, Dubai Future Foundation; Ali Abu Zinjal, Sharjah Research & Technology Park; and Shamsa Al Falasi Managing Director Head of Global Subsidiaries Group, GCC & Iraq Citi Bank, for a discussion on the intersections of youth, education and entrepreneurship, and their impact on today’s youth. The event also saw an introduction to Dubai Chamber, and its role in promotion entrepreneurship and educations for UAE youth.
Closing out the event, INJAZ UAE welcomed a panel of Company Program graduates to the stage, highlighting the effects of tapping into the potential of student entrepreneurs, and how the program has impacted their lives and that of their communities.
Recently revamped, the Company Program prepares students with the right entrepreneurship skills of this age. The brainchild of Junior Achievement Worldwide, the Company Program runs across 100 countries and has generated over 100 million success stories to date. Program materials have been improved with a deeper focus on entrepreneurship, design thinking, business case development, customer and go to market strategy a deep understanding of the Middle East start-up ecosystem success cases. Program execution has also been digitized with the addition of active student exercises through breakout challenges on entrepreneurial topics that range from developing a north star to developing an elevator pitch.
© Press Release 2021
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