Why digital marketing is set to transform the real estate industry

As the world moves forward following the COVID-19 pandemic, the Real Estate sector is set to face significant challenges. However, Xpertise Creative Studio Managing Partner, Mr Ahsan, believes that a shift of importance to digital marketing will help businesses overcome these challenges and thrive in a post-coronavirus world.

  
Why digital marketing is set to transform the real estate industry

In Dubai, the Real Estate market is where most of the money circulates, and digital marketing plays an important role in keeping that circle moving. Yet, many businesses are still not utilizing it to their full advantage, and with competition so high finding new clients in a market of hundreds of active real estate companies is a significant challenge.

In the post-Covid-19 world, many real estate companies are having to focus on saving costs, and creative marketing, content production and advertising is one of the first things to be cut. This has created a void in the market, giving those forward-thinking businesses the opportunity to utilize this unique opportunity and increase their customer base. It also helps to ensure that they do not have to restart from ground zero when they resume their marketing requirements.

As demand decreases, this shift towards digital marketing can yield significant and effective results, and will only further highlight the difference between those who are prepared and those who are unprepared. As consumers move forward, they will be seeking businesses that are showcasing their strength and an outdated website or digital presence will be significantly off-putting.

Alongside that, innovation is going to be crucial and simply following the digital strategies that other companies are doing is not an effective method of survival. Mr Ahsan, Managing Partner, of Xpertise Creative Studio, believes now is the time when marketing teams and real estate entrepreneurs need to get creative to ensure they can overcome the challenges posed by the coronavirus pandemic

“Now is the time to focus on innovation, businesses can no longer afford to rely on the outdated methods used pre-coronavirus or rely on internal team or signal individuals. Of course, they are looking to reduce costs so developing new tools and strategies can be expensive which is why utilizing the services of experienced agencies can provide a cost-effective and powerful alternative.”

“I always believe that branding is the most important investment, and now after the pandemic that importance has only increased. In this modern world, content is the most powerful method of branding and is the future of humanizing your brand. Most consumers prefer to get to know brands through content, rather than advertisements and companies with outdated brand presence should not be cutting these budgets but instead working on rebranding their content strategy.”

“During the pandemic, some of our clients kept on spending on their ad spend and they felt the significant heat of the market crisis, as even low cost leads weren’t creating the required conversions. We helped them to move their budget to focus on more digital marketing strategies and they have been able to establish themselves as one of the market leaders. Now, these new strategies focusing on conversions, and their efforts are paying off as they have been able to keep their doors open and maintain revenue lines.

“Now as they return to looking to ad spends, they are able to see what has worked and what has not worked, allowing them to tailor their budget accordingly. Although the market is showing signs of improving, there is still time to review your current marketing plan and prepare yourself for the new digital world and embrace the new normal.

Over the last few months, the world has changed and we’re in the midst of a truly digital environment, so if you want to hire an expert to craft your business and help you to embrace this new world, Xpertise is here to help you.

https://realestate.xpertise.ae/ 

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