Sydney, Australia: UAE Exchange, a leading global money transfer and foreign exchange solutions brand, today announced the rebranding of its Australia operations as “Unimoni”. The announcement comes as part of the brand’s global rebranding exercise across APAC, Americas and EMEA markets, and makes Australia the 13th country in the UAE Exchange Group’s global network to adopt the Unimoni brand.
“Australia is key to the group’s global strategy and we are glad to launch the new brand “Unimoni” in Australia. “Unimoni” envisions seamless money in a seamless world, thereby enabling our customers to move money, wherever it needs to be,” said Ritesh Singh, Executive Director of Unimoni Australia, while unveiling the new brand identity in the country. He further added that Unimoni Australia would look at opportunities to enhance its market position through technology-led innovative solutions, increased network presence and a wider portfolio of offerings across retail and digital.
The rebranding exercise follows an announcement made early this year by noted UAE-based businessman and philanthropist, Dr. Bavaguthu Raghuram Shetty, Founder and Chairman of the UAE Exchange Group to rebrand all non-UAE operations of UAE Exchange as “Unimoni”.