• Initial statistics reveal regular podcast listeners trust the medium more than any other form of media

DUBAI: As the global boom in podcasting continues, new research has revealed that there are 1.3 million regular podcast listeners in the UAE. That’s according to new statistics released today by markettiers MENA, broadcast specialist and supported by global podcasting consultancy 4DC from a first-of-its-kind study into the podcast landscape of the UAE.

The results have revealed a nation that values the story-telling nature of the podcast medium, with 16% of the adult population tuning into podcasts at least once a week.

Initial results also reveal nine in 10 (92%) of regular podcast listeners trust podcasts more than traditional media. Podcast listeners’ trust slightly drops to 89% for radio and 86% for TV. Perhaps unsurprisingly, social media fares worst in the trust stakes, with only 72% saying they trust what they find on these platforms. Ultimately podcast listeners trust the medium more than any other form of media.

A selection of results were revealed at the latest MEPRA member event, Podcasts 101, with the full report due for release in August.

Mike Fairburn, of Sony Music Entertainment Middle East and panelist at the Podcast 101 event, referenced the clear appetite and potential for the podcast scene to grow in the region as mobile connectivity and pricing, access and awareness of podcast stores, and engagement with the creative community opened up. Mike Fairburn went on to say ‘the opportunity will be around empowering and supporting creative talents to drive the industry forward through engaging, relevant and informative podcast formats.’

Managing Director of markettiers MENA; Cheryl King - comments, “the trust that podcast listeners place in the content they are listening to, represents a huge opportunity that brands shouldn’t ignore. Although the podcast scene in the region is still in its relative infancy, it is clear that it is primed to take off, and forward-thinking brands can get ahead of the curve and capitalise on the appetite for this medium which is undergoing a renaissance like we’ve never seen before.”

The preview data has been released ahead of the full markettiers UAE podcasting report - the first dedicated report looking into the podcast habits of the UAE. Due to be released in August, you can pre-register to receive a copy here: https://markettiers.com/podcasts/ 

  • To create this report, markettiers commissioned proprietary research. The research was conducted by Opinion Matters, with 2,006 respondents (1619 non-regular podcast listeners and 387 regular podcast listeners) aged 16+ in the UAE between [27-06-2019] – [03-07-2019]. For comparison, or to fill any data blanks, we look to other markets – primarily the USA – to understand, predict and speculate as to how the UK podcasting scene might develop. 
  • Download the Podcast Infographic from here:https://we.tl/t-3tF27Q2bG9 

About markettiers MENA
markettiers MENA is a global end-to-end strategic podcast consultancy. Launched in 2014, markettiers MENA is one of five communications companies housed within the markettiers4DC group and offers unique, full-service podcast creation and distribution strategy; with a focus on building audience reach and engagement.  

https://markettiers.com/broadcast-pr-dubai/ 

About 4DC
4DC is a global end-to-end strategic podcast consultancy. Launched in December 2018, 4DC is one of five communications companies housed within the markettiers4DC group and offers unique, full-service podcast creation and distribution strategy; with a focus on building audience reach and engagement.

https://4dc.co.uk/ 

For media enquiries, please contact markettiers MENA 
Email: MarkettiersMena@Markettiers.com 

© Press Release 2019

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.