The joint collaboration will directly lead to enhancing the tool's Arabic capabilities and provide SocialEyez's clients with state-of-the-art technology
Dubai, UAE - 23rd of December, 2014 - SocialEyez
announced today it has signed a technology agreement with San Francisco-based "Engagor". The technology company provides advanced solutions for monitoring, analysis and engagement for social brands that want to track conversations online. The agreement comes in the wake of the rising importance of engagement and interaction on social media platforms by brands on a regional and global scale.
SocialEyez teams will be utilizing the customized-version of the Engagor tool for monitoring, analysis and engagement for SocialEyez clients. The agreement also means that both entities will be working closely on enhancing the tool's Arabic language capabilities on account of the increased usage in MENA by SocialEyez.
Fadl AlTarzi, CEO of SocialEyez stated, "The global technology landscape has changed a lot since we first started offering Arabic social media services in 2011 and we're excited to be working so closely with such a highly innovative company. According to our research over 50% of consumers that complain on social media expect an answer within 60 minutes, thus underpinning the importance of effective social media management round the clock. This tool really fits perfectly within our wider social media insights & marketing offerings, our clients are already starting to see positive results"
The customized tool offering by Engagor will allow SocialEyez to track all online conversations related to their clients' brands, filter unnecessary noise and streamline engagement as well as responding to what matters and ensuring a positive interaction with online users by brands. Engagor's tool provides various services which include real-time engagement previews, business insights, in-depth analytics, powerful filtering solutions, people & post insights, personalized dashboards and profile metrics among other solutions.
"Customers on social media have become very demanding", says Folke Lemaitre, CEO of Engagor. "50% of them prefer reaching out to brands on social media rather than calling the traditional call center. And when they do so, they expect swift replies to their feedback, questions and complaints. Brands can't manage this new workload manually. They need the right tools to help them offer a satisfying customer experience on social media and that's where Engagor comes into the picture. Based on advanced monitoring capabilities and contextual analytics about their customers, brands use Engagor to post and reply on all the main social networks. Our main goal is to make our customers' lives easier and drive engagement, loyalty and ultimately sales."
Insights tools for social brands have become increasingly important, a recent study showed that 47% of users surveyed said Facebook has the greatest impact on their purchasing behavior as compared to any other media platform. Studies also indicate that 83% of consumers do not complete an intended purchase because of a poor social customer service.
SocialEyez is a Dubai-based fully integrated social media agency offering the full breadth of engagement and insights services. The company was the first to launch Arabic social media insights services in 2010 and since then has expanded its services to offer social media marketing in addition to insights. The agency's creative capabilities empowered by its wealth of social media insights have led it to grow into one of the leading social media agencies in the MENA region.
SocialEyez services an international client base of 60 private and public sector clients. The agency's clients include FMCGs, leading global brands, political offices and government organizations.
SocialEyez's social media work has earned it multiple global awards over the past years. In 2010, 2012 and 2013, competing against the leading agencies world-wide SocialEyez received international recognition and awards including the Grand Prix award widely considered the most prestigious social media award in the world from UK-based AMEC (Association for the measurement and evaluation of communication). SocialEyez is a Socialbakers partner; the only trusted agency in Dubai.
Engagor is the most comprehensive platform for real-time customer engagement. It provides brands and enterprises with a powerful tool to monitor and analyze their social channels in order to efficiently engage with customers. Engagor monitors millions of sources across the social Web in more than 180 languages to track all relevant conversations about brands, products, competitors and industries. The platform also allows companies to manage social media teams with insight into team performance. Engagor has offices in San Francisco, California and Ghent, Belgium. It has received investments from Hummingbird Ventures, Strike4 and Chronos Financial.
For more information, visit www.engagor.com.
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© Press Release 2014