Saudi Ministry of Tourism addresses Saudi's destination development and investment potential at Arabian & African Hospitality Investment Conference

Deputy Minister of Investment Attraction, Mahmoud Abdulhadi, discussed the evolution of the of the tourism sector and provided updates on how Saudi is positioning itself to attract domestic and foreign investment

Saudi Ministry of Tourism addresses Saudi's destination development and investment potential at Arabian African Hospitality Investment Conference

The Ministry of Tourism of Saudi Arabia participated in the Arabian & African Hospitality Investment Conference (AHIC) which took place at Madinat Jumeriah, Dubai from 20th to 22nd of September.

The conference brought together the global and regional hospitality investment community, showcasing investment opportunities and facilitating direct connections with industry leaders and stakeholders. The Ministry of Tourism’s attendance at AHIC highlighted the Kingdom’s efforts to build its emergent tourism offering, giving investors key insights into Saudi’s strategy to become a top five global tourist destination.

Deputy Minister of Investment Attraction, Mahmoud Abdulhadi, took part in a one-on-one chat titled ‘Addressing Saudi’s Investment Potential Across the Tourism Sector” which was moderated by Jonathan Worsley, Chairman and CEO of Bench. Abdulhadi presented key updates on Saudi’s investment potential and current opportunities, including criteria the Ministry has set out to build its offering to tourists and investors in a sustainable manner. He dove into Saudi’s strategy to contribute to global sustainability agendas while promoting a more sustainable and inclusive life for its residents and visitors.  

“Saudi Arabia is one of the world’s last tourism frontiers and home to world’s largest tourism projects. As the Ministry works to meet our target of becoming a top five global tourist destination, our strategy involves building a sustainable tourism market that provides stable growth opportunities whilst protecting the Kingdom’s natural environment. It is the perfect time to invest in Saudi tourism and, by investing now, our partners can directly contribute to the evolution of our nascent tourism sector,” said Mahmoud Abdulhadi, Deputy Minister of Investment Attraction.

“From investors to attendees alike, there’s been considerable interest in the Saudi market here at AHIC. Inspired by the key themes of ‘innovation, sustainability and the future’, we were thrilled to have the Saudi Ministry of Tourism among our programme to showcase the work that is being done across the Kingdom to build its offering, attract investment and ensure a robust recovery of the sector post pandemic,” said Jonathan Worsley, chairman of Bench and founder of AHIC.

Across Saudi’s tourism ecosystem, there were a number of key announcements made during the conference, demonstrating interest and investment in the Kingdom. Accor announced the continued growth in Saudi Arabia by partnering with Taiba Investments and opening the first Novotel Brand in the Holy city of Madinah. Once open, the property will include 394 keys, 3 Food & Beverage outlets as well meeting rooms and retail space.

The conference saw over 800 registrants from 54 countries, including chief executives from Dubai Investment Development Agency, PwC, Accor, Hilton and Marriot.

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