13 August, 2014

RSH Middle East LLC renames Studio R stores as Stadium in the UAE

UAE: 13th August 2014: RSH Middle East LLC has announced that its successful sporting store chain Studio R has been renamed Stadium. Consumers in the UAE are already familiar with the Stadium brand name as several branches already exist in the UAE, including a flagship store in The Dubai Mall.

RSH Middle East LLC renames Studio R stores as Stadium in the UAE
UAE: 13th August 2014: RSH Middle East LLC has announced that its successful sporting store chain Studio R has been renamed Stadium. Consumers in the UAE are already familiar with the Stadium brand name as several branches already exist in the UAE, including a flagship store in The Dubai Mall.

According to RSH Middle East the decision to rename the Studio R stores as Stadium was a straightforward one. It's a move that brings unity to the sporting chain as a whole, provides a stronger sense of brand identity and offers consumers a greater level of awareness of the brand. "Stadium and Studio R have always followed the same business principals, concepts and goals, so logistically it has been a clear-cut decision to unite the two. By unifying the name of our stores it also allows us to consolidate and build on our already strong position in the retail market," says Samantha Warrayat, Marketing Manager, RSH Middle East LLC.

"Since we launched the Stadium brand, it has been readily accepted by consumers in the UAE. It has quickly become recognised as a leading sports and lifestyle retailer and this is one of key reasons that we have decided to adopt the Stadium name across all our stores," says David Reilly, CEO of RSH Middle East LLC.  "We have continually invested in delivering unique retail solutions to our customers and the difference between Stadium and all other multi-brand sports and lifestyle retailers is that Stadium offers consumers global brands by concept and not by category. From our experience and the feedback we have received this is how consumers prefer to browse and shop."

Under the rebranding three Studio R stores - Abu Dhabi Marina Mall, Jumeirah Beach Hotel and Burjuman Centre - have been renamed Stadium. A fourth Studio R store, located in Dubai Outlet Mall, will retain the Studio R name as alongside sports and lifestyle collections it also houses discounted items from across RSH Middle East's fashion brand portfolio.

Aside from the name change, visitors to the renamed Studio R stores will discover that it is business as usual from their favourite sporting retailer. The newly renamed Stadium stores will continue to deliver the best sporting and lifestyle brands, including Reebok, Speedo, Quiksilver, Billabong, Adidas, Nike, Umbro and many more to customers.

About Stadium:
Stadium is a leading sports and lifestyle retailer in the UAE. Its stores are home to an extensive collection of leading sports and lifestyle brands including Reebok, Speedo, Quiksilver, Billabong, Adidas, Nike and Umbro. The brand's flagship store is located in The Dubai Mall and spans across an impressive 27,000 sq. ft of retail space.

For more information please contact:
Zoe Moleshead,
Ovation PR,
zoe@ovation-pr.com,
+971 (0) 50 552 0134.

A list of Stadium stores in the UAE:

Abu Dhabi Marina Mall +971 2 6817676

Burjuman Centre +971 4 3513435

Deira City Centre +971 4 2950261

Dubai Festival City +971 4 2329077

Dubai Marina Mall +971 4 4342582

Jumeirah Beach Hotel +971 4 3480830

Mushrif Mall, Abu Dhabi +971 2 6737731

Sharjah Outlet Mall +971 6 5445482

The Dubai Mall +971 4 4340641

Remaining Studio R store: Dubai Outlet Mall +971 4 4255822

© Press Release 2014

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