Nutanix signs Alpha Data as Master partner in the UAE

Companies to support development of IT market in UAE by helping enterprises transition to the cloud

Photo Caption: Bassam Al Masri, Director of Channel - METI at Nutanix

Photo Caption: Bassam Al Masri, Director of Channel - METI at Nutanix

DUBAI, UAE:- Nutanix, Inc. (NASDAQ: NTNX), a leader in enterprise cloud computing, announced that it has signed Alpha Data, a leading solutions provider in the Middle East, as a ‘Master Reseller Partner’ in the United Arab Emirates (UAE). As part of the agreement, Alpha Data is authorized to purchase products and services from Nutanix distributors and carry out implementations of the vendor’s market-leading multi-cloud infrastructure solutions across the UAE.

Nutanix will assist Alpha Data in developing and certifying its staff to provide design, configuration and support capabilities to its customers for the entire portfolio of Nutanix solutions. Nutanix will conduct regular training and enablement sessions for online certifications, product updates and workshops for hands-on instruction. Currently the reseller has more than six engineers certified on Nutanix technology. Alpha Data technical and sales staff will have access to the various tools and resources available as part of the Nutanix Channel Charter (program). Nutanix will also make available skilled resources to assist the reseller in the execution of its Nutanix opportunities.

In support of the vendor, Alpha Data will be inviting customers to its state-of-the-art Digital Information Centre where it will offer live demos and proof of concepts (PoCs) of Nutanix solutions. The two companies will also jointly host events and customer master classes to educate the market about the importance of having a well-defined cloud computing strategy in place as part of overall digital transformation initiatives, as well as latest cloud computing technology updates.

Talking about the partnership, Bassam Al Masri, Director of Channel - METI at Nutanix said, “As a solutions provider, Alpha Data has built a solid reputation as a company that has the experience, technical expertise, market coverage and drive that can help technology vendors more fully reach and penetrate the regional market. The company has provided end-to-end infrastructure solutions to thousands of satisfied customers in UAE. We believe that with a strong partner like Alpha Data, Nutanix will be able to help enterprises in the country embark on their hybrid cloud journey.”

“The market today is changing from the earlier model of traditional datacenters to new, innovative and dynamic cloud models that are accelerating digital transformation. Nutanix as a company is playing a big role in this transition. As a world leader in enterprise cloud computing, Nutanix is aiming to be the operating system for the cloud. This partnership is very valuable for Alpha Data as the vendor’s technology helps fills a gap in our solutions portfolio and complements our existing technology vendor partners. We believe we are now strategically positioned to empower a hybrid cloud enabled workforce and drive the concept of a digital workspace supported by Nutanix technology,” concluded Mr. Amar Singh, Director - Sales at Alpha Data.


About Nutanix

Nutanix is a global leader in cloud software and hyperconverged infrastructure solutions, making infrastructure invisible so that IT can focus on the applications and services that power their business. Companies around the world use Nutanix Enterprise Cloud OS software to bring one-click application management and mobility across public, private and distributed edge clouds so they can run any application at any scale with a dramatically lower total cost of ownership. The result is organizations that can rapidly deliver a high-performance IT environment on demand, giving application owners a true cloud-like experience. Learn more at or follow us on Twitter @nutanix.

© 2020 Nutanix, Inc. All rights reserved. Nutanix, the Nutanix logo and all Nutanix product and service names mentioned herein are registered trademarks or trademarks of Nutanix, Inc. in the United States and other countries. All other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder(s). This release may contain links to external websites that are not part of Nutanix does not control these sites and disclaims all responsibility for the content or accuracy of any external site. Our decision to link to an external site should not be considered an endorsement of any content on such a site.

About Alpha Data

Alpha Data is a leading system integrator in the Middle East. Established in 1981, the company has evolved from an initial team of just two employees to a 1000+ strong workforce building ICT infrastructure solutions for thousands of organizations. The company, which is BS EN ISO 27001:2013 & ISO 9001:2008 management standard certified, works with its clients through a combination of deep-level business and technical expertise, an extensive knowledge of today’s technologies, and a mature and highly capable delivery and services infrastructure–reinforcing Alpha Data’s leading position among IT companies in the UAE. For more information, please visit 

Colin Saldanha
Managing Director, Procre8

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