New flagship Kempinski Hotel in Makkah, Saudi Arabia

Kempinski Hotel Makkah will include 380 rooms and suites, each of them offering at least 42 net square meters – unprecedented in the segment in this region

Standing from left to right: Isidoro Geretto, Vice President Finance Middle East Africa Kempinski Hotels, Michael Sorgenfrey, Vice President Operations Middle East Africa Kempinski Hotels, Hisham Ebeid, Senior Executive Hospitality Umm Al Qura, Amro Abbas, Head of Marketing Umm Al Qura

Standing from left to right: Isidoro Geretto, Vice President Finance Middle East & Africa Kempinski Hotels, Michael Sorgenfrey, Vice President Operations Middle East & Africa Kempinski Hotels, Hisham Ebeid, Senior Executive Hospitality Umm Al Qura, Amro Abbas, Head of Marketing Umm Al Qura

Kempinski Hotels has announced a new luxury project in Makkah, Saudi Arabia. The signing ceremony with the partnering company, Umm Al Qura for Development and Construction Company (UAQ), took place end of last week at Emerald Palace Kempinski Dubai. The property will entail a luxury hotel and will be the flagship edifice within the new boulevard on King Abdul Aziz Road mega project.

 Kempinski Hotel Makkah will include 380 rooms and suites, each of them offering at least 42 net square meters – unprecedented in the segment in this region. The hotel is equipped with plenty of top-notch amenities catering for a luxury pilgrim experience. An All day dining restaurant and a specialty restaurant with its Levantine cuisine or indulging in the coffee lounge at the sky lobby will offer guests exclusive culinary experiences. An impressive ballroom and spacious conference rooms will address the needs the most discerning clients may have.

Kempinski Hotel Makkah will be prominently located in King Abdul Aziz Road (KAAR), an envisaged urban lifestyle hub, conceptualized to serve as a luxuriant gateway particularly for pilgrims with state of the art transit and development options. The immense project will offer a noble mix of high-end hospitality, commercial centres and restaurants as well as business and residential areas will serve both the local Makkah population and Hajj & Umrah visitors. The deluxe hotel will be excellently located in the prime area of this boulevard covering the closest point to the Holy Haram mosque. The KAAR project is directly linked with the Haramain High-Speed Railway station that links Makkah to Jeddah and Madina which will complement the pilgrim’s offer of the designated Kempinski property in Al Madina, estimated to open its doors in 2022. The hotel is also linked to the luxurious mall on the KAAR offering the residents a full upscale and comfortable experience.

“With our newly signed hotel project in Makkah, we will be present in the most important destination within Saudia Arabia and the world’s holiest city of Islam. We are proud that, together with Umm Al Qura for Development & Construction, a locally very well-established and highly respected real estate company, we will play a major role in shaping the all-new KAAR boulevard which links our new project in Makkah with our previously signed property in Al Madina. A presence in the two cities will allow us to boost exponentially the performance of both hotels while merging very well with the country’s famous vision for 2030”, said Martin R. Smura, Chief Executive Officer Kempinski Hotels and Chairman of the Kempinski Management Board.

Yasser AbuAteek, Managing Director & Chief Executive Officer of Umm Al Qura, said, “We are proud to announce that we will build up Kempinski Hotel Makkah as one of the major milestones we are taking towards our vision to serving the people of Makkah and its visitors to assure we offer them the best possible options for lifestyle enhancement; it will be an icon within our envisioned 1.25 million square meters New Makkah disctrict. What counted most for us was the expertise of managing hotels and residences from a European perspective integrated with local and cultural refinements and considerations. Kempinski has not only proven on a global scale, but specifically in the Middle East, where the company’s reputation is impeccable. Therefore, we are pleased to take the next step with them and leave a joint footprint as part of our mega project.”  

Both Kempinski and UAQ leadership agreed on exploring the possibilities of integrating sustainable and green building requirements to assure that the hotel is in line with global standards of sustainability and to be environmentally friendly.

The addition of Kempinski Hotel Makkah to the Kempinski portfolio is part of the company’s continued expansion into the Middle East markets, where the brand enjoys already a strong reputation. Only a few years ago the brand opened Kempinski Al Othman Hotel Al Khobar in Saudi Arabia, a unique landmark property consisting of two towers with 20 floors and 218 rooms in total, with the Skybridge lobby lounge providing uninterrupted views over the whole city. Currently Kempinski manages six properties in the Gulf, the most recent of which is Emerald Palace Kempinski Dubai, a magnificent palace by the sea delivering an unrivalled level of design celebrating craftsmanship and reviving luxury on a regal scale.

Kempinski Hotel Makkah is scheduled to open in 2023.

About Umm Al Qura for Development and Construction and King Abdulaziz Road Project in Makkah

Umm Al Qura for development and construction is the developer of King Abdulaziz Road Project, one of the most important major development projects in the Kingdom that will transform the fields of transport and development in Makkah. The project is a modern landmark and advanced cultural front with multiple features and great potential, and it contributes to facilitating the transport of pilgrims and visitors. The 3.6-kilometer road extends from the borders of the Third Ring Road at the entrance of the Makkah Jeddah Highway from the west until the First Ring Road (the Jabal Omar Project) and spans a total of 1.25 million square meters. The project is expected to receive around 60 percent of those visiting Makkah from Jeddah via car so they can park easily and safely in the parking areas distributed throughout the road. It will also receive those coming from the last Haramain High-Speed Railway station and provide them with several transport options.

The two sides of the road are separated by a boulevard so pedestrians can reach the Kaa’ba safely without crossing the street, thereby representing the natural extension of the Haram Al Sharif. The project includes several housing units, hotels, centers, retail shops, and government service centers and metro stations, in addition to being right next to Haramain High-Speed Railway station. King Abdulaziz Road Project is designed to appeal to different lifestyles in Makkah by providing easier and more varied options for transport, shopping and residences.

Umm Al Qura For Development and Construction was established through an important national public private partnership to help achieve the national goals of increasing the number of pilgrims and visitors in line with Saudi’s 2030 vision. It will become the main development channel for a range of development projects in Makkah, primarily the area surrounding the Holy Mosque.

About Kempinski

Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now comprises a portfolio of 78 five-star hotels and residences in 34 countries and continues to add new properties in Europe, the Middle East, Africa and Asia. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio includes historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts, and prestigious residences. Each one imbues the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands. •

© Press Release 2019

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