New Head Ford's direct markets across Middle East, Africa and Asia Pacific

Randy Krieger as President, Direct Markets, a new position which will focus on Ford’s distributor markets.

Randy Krieger, President, Direct Markets, Ford Motor Company

Randy Krieger, President, Direct Markets, Ford Motor Company

Jeddah: Ford Motor Company has announced the appointment of Randy Krieger as President, Direct Markets, a new position which will focus on Ford’s distributor markets.

In this new role, Krieger will drive a Distributor Centre of Excellence, which brings together more than 80 distributor markets across Middle East, North Africa, Sub-Saharan Africa and Asia Pacific Emerging Markets. Randy will report to Mark Ovenden who has taken on a new role as President, Ford International Markets Group, as previously announced.

Krieger joins the Dubai office from Shanghai where he was Executive Director, marketing and sales, Ford Asia Pacific Operations (APO). Prior to his APO posting, Krieger was Ford ASEAN Marketing and Sales Director. He also served as President of Ford Japan and Ford Philippines, where he successfully restructured the business operations to return to profits.

Krieger also played a central role in Ford’s strong presence in China during the early days of Changan Ford operations. His achievement included aggressive expansion of Changan Ford dealers from 26 to 150 and six-fold vehicle sales growth over a 30-month period.

“Randy brings a wealth of experience and insight, in monumentally diverse markets, to Ford’s Direct Markets operations,” Ovenden said. “With a new structure, we will be able to better meet the needs of our distributor partners and our shared business.”

Krieger joined Ford in 1986 and has held a range of positions at Ford's North America and European operations in marketing, finance, and dealer operations. He is a graduate of the University of Mississippi, USA, and has an MBA in finance from the University of Memphis, Tennessee. Randy will move to Dubai with his family this August.


About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 196,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit 

Ford’s history in the Middle East goes back more than 60 years. The company’s local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit

Ford Middle East is also a responsible corporate citizen with currently various CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink® breast cancer awareness campaign, Ford Driving Skills for Life for young drivers and the Henry Ford Entrepreneurship Academy education initiative for young entrepreneurs.

Sue Nigoghossian
MENA Communications
Ford Middle East & Africa
Rasha Ghanem

© Press Release 2019

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