DUBAI – Mindware, one of the region’s leading Value Added Distributors (VADs), today announced that it has signed a distribution agreement with Keysight Technologies, Inc. (NYSE: KEYS), a leading technology company that helps enterprises, service providers and governments accelerate innovation to connect and secure the world. As per the agreement, Mindware will offer Keysight’s Network Applications & Security group’s entire portfolio of network testing, visibility and security solutions through its expansive network of channel partners to enterprises across the GCC, Levant, North Africa, and Pakistan.
Keysight’s network testing, visibility and security solutions protect enterprises against security threats through actionable insight into the performance, stability and security of their applications and networks. Keysight’s solutions validate network functions, test the integrity of security infrastructure, and deliver an end-to-end view of the enterprise network. This helps strengthen applications across physical and virtual networks for enterprises and governments, service providers and network equipment manufacturers (NEMs).
Speaking about the partnership, Nicholas Argyrides, General Manager - Gulf at Mindware said, “Over the past few years we have seen cybersecurity emerge as one of the top priorities for regional CIOs. In line with this, Mindware has been building out its security capabilities in order to address the needs of the market and our channel partners. We are always looking to add best-of-breed vendors to our portfolio. Keysight Technologies is a perfect fit with three decades of innovation leadership in the network performance and security solutions space. The vendor complements our portfolio of security solutions and we can now offer better end-to-end solutions, bundling their solutions with various other technologies within our 30+ vendor portfolio.”
Building on Keysight’s Network Applications & Security group’s strength with customers in the telecommunications, government and finance sectors, Mindware will look to extend the same success to other verticals. The company will distribute Keysight’s comprehensive solutions while also providing value-added services for support, implementation, training and business development.
Mindware intends driving business for Keysight by upskilling channel partners through training and enablement sessions focused on the vendor’s technology. The regional distribution powerhouse will play a key role assisting its partners with potential business leads and helping them conduct proof-of-concepts (POCs).
“The partnership with Mindware is certainly very exciting. We are a relatively new entrant to this market and will heavily rely on the distributor’s vast channel network and resources in order to support our goal of expanding our regional footprint and driving business. We believe the distributor will add great value to our market leading solutions through its highly competent technical team, deep market insights and strong portfolio of complementary security vendors,” said Alaa Hadi, Senior Regional Sales Director – META, Network Solutions Sales (NSS) at Keysight Technologies.
As one of the leading distributors of the finest IT products in the Middle East and Africa, Mindware's extensive portfolio includes top-class global brands reaching out to over 3,000 resellers. Mindware’s comprehensive offering includes a selection of infrastructure, networking, security, and storage leading brands. As part of its VAD methodology, Mindware also offers supplementary value-added services to its reselling partners including pre-sales consultancy, implementation services, local technical support, marketing enablement tools, and multiple channel-enabling programs. Headquartered in Dubai UAE since 1991, Mindware has been uncompromisingly serving its customers for more than a quarter century.
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© Press Release 2020