Lulu launches Ramadan sharing is caring donation drive

This is 8th year in support of dubai cares


Dubai, UAE—LuLu, the largest hypermarket chain in the Middle East, is launching “Sharing is Caring”, an annual campaign from leading brands Maggi, RS, Al Shifa in LuLu stores with the support of Integral Shopper that promises an AED 1 donation to Dubai Cares for every discount coupon redeemed by customers. From 14th April till 26th May, customers can avail the instant cash discount coupons, with the initiative running across LuLu stores in the UAE.

LuLu Group International Director Salim M.A said: “This is 8 years in a row, LuLu is carrying out this humanitarian initiative, Sharing is Caring campaign. Since 2013, AED 550,000 has been donated to Dubai Cares with the support of LuLu shoppers who redeemed their coupons. We are grateful to our partners who have been making this campaign possible, thereby truly reflecting the spirit of giving this Ramadan season.” 

His Excellency Dr. Tariq Al Gurg, Chief Executive Officer at Dubai Cares and Member of its Board of Directors said: “We are excited to once again have Lulu Hypermarkets supporting Dubai Cares’ educational programs through its Sharing is Caring campaign during the holy month of Ramadan. As the world is witnessing an education emergency because of the COVID-19 pandemic, it is important to stand together to ensure that children and youth in developing countries are able to continue their education in such challenging times. I am confident that a small donation from Lulu’s millions of loyal customers can make a positive impact on the future of thousands of underprivileged children and youth in these countries. Such support will certainly help us reach out to many more children and youth around the world and help transform their lives and that of future generations.”

All-time favorite products, Soups, Paste, Mixes, Sauces, Cubes, Coconut Milk Powder, Olive Oil & Honey for Ramadan’s special cooking have joined the Sharing is Caring campaign with attractive offers to support the cause. 

“Holy Ramadan is a very important season for our brands. We know that a big chunk of the UAE shoppers will favor packaged food with the best promotions during this period Providing them with Instant Cash Discount coupons will enable them to do great savings.

Combined with the donation program towards Dubai Cares we will be able to help children in need, change consumer behavior in more sharing & caring and open doors to new beginning” said Mr Elias Eid, Business Development Manager, Lifco Group.

“In today's Covid19 context, solidarity, charity and philanthropy are essentials.We need to stand for our values and beliefs.

Therefore, and despite economic pressure, we, at Integral Shopper, wanted to maintain the Sharing is Caring campaign, initiated 7 years ago, combining savings for the UAE shoppers and Donation to Dubai Cares. We would like to thank Dubai Cares for the amazing work they are doing daily. We are proud to support them through our modest contribution. We also would like to thank LuLu for opening their platform and supporting this initiative since it started. Last but not least, this campaign could not happen without the support of our esteemed and loyal brand partners like Nestlé Maggi and  Lifco.

Thank you.” Cécile Lamaure, Integral Shopper Sales and Marketing Director. 

In addition to being well-known for its wide product range and outstanding customer service, LuLu has always been a key promoter of social initiatives, sustainability and environment protection across the globe. Over the years, the region’s top retailer has initiated many projects towards these advocacies and will continue to do so in the future.


LULU HYPERMARKET, where the world comes to shop—is the top retailer in the Middle East and one of the most successful businesses worldwide. Serving more than 1,600,000 shopping patrons every day, it is the fastest growing retail chain across 10 countries that include the GCC, India, Egypt, Indonesia, and Malaysia. Founded in the early nineties, it has successfully expanded to different parts of the world and currently operates more than 188 stores with a staff force of 55,000.

LuLu Hypermarket, where the world comes to shop:

  • Providing more than 1,600,000 customers an unparalleled shopping experience daily across the globe
  • 1 retail chain in the Middle East and among the top 10 fastest growing retailers globally
  • Operations in UAE, India, Saudi Arabia, Bahrain, Kuwait, Oman, Qatar, Egypt, Malaysia, and Indonesia
  • One of the Middle East’s top employers with work force numbering to 55,000


Since its inception, Dubai Cares, part of Mohammed bin Rashid Al Maktoum Global Initiatives, has been working towards providing children and young people in developing countries with access to quality education through the design and funding of programs that aim to be integrated, impactful, sustainable and scalable. As a result, the UAE-based global philanthropic organization has successfully launched education programs reaching over 18 million beneficiaries in 57 developing countries.

Dubai Cares is playing a key role in helping achieve the United Nations Sustainable Development Goal (SDG) 4, which aims to ensure inclusive and quality education for all and promote lifelong learning by 2030, by supporting programs in early childhood development, access to quality primary and secondary education, technical and vocational education and training for youth as well as a particular focus on education in emergencies and protracted crises.

In the UAE, Dubai Cares engages residents through a series of volunteer, awareness and fundraising initiatives that are linked to its global mandate. These initiatives include the annual Walk for Education, Volunteer Emirates, Volunteer Globally and Ramadan Campaign.

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Integral Shopper has been established in the UAE since 2010 and is operating in the Middle East Region (Oman, Qatar and KSA)

Integral Shopper creates Intelligent Promo Solutions

Our solutions cover 3 main facets – Couponing, Digital Promo & Fulfilment and Trade Marketing Events.

Our Couponing Solutions are applied offline and/or digitally, whether it’s in-store or driving consumers to the store. Depending on clients’ objectives (recruitment, penetration, loyalty) we establish the most efficient way to achieve them through specific couponing solutions

Our Digital Promo & Fulfilment Solutions involves full management of marketing promo solutions designed to influence shopper behavior through Cashback & Gamification.. We provide a turnkey Solution which can be easily implemented into current business processes.

Our Trade Marketing Solutions position us as an integral part of the Brand/Retailer relationship. We build events that can allow brands to grow exponentially, whether by creating new bounds with shoppers, reinforcing retailer partnerships, or enjoying a larger territory for expression.

With its founders’ background in Brands and Retailers and our dedicated team of Experts, we aim to revolutionize the ‘Promotion’ approach in the region.

Integral Shopper is the first and only coupon clearing house in the GCC region managing the logistic and financial flow of coupons reimbursement with exclusive retail partnerships.

Integral Shopper has been supporting Dubai Cares since 2013, with more than 50 FMCG partner brands.

Lulu Sharing is Caring campaign flyer: 

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