Ipsos announces the appointment of Luc Durand, as the new Managing Director for Ipsos in Morocco and Algeria. Durand will be based in Casablanca and will oversee the operations and growth in both countries.
Durand, whose lengthy professional experience spans over 25 years, joined Ipsos in 2011, in Montreal, Canada, as President. In his role, he was responsible for the operations of the office, client relations and strategy implementation. He led on the development of projects for key local and international companies across Canada.
Prior to his role in Ipsos in Montreal, Durand assumed various executive positions in global organizations, including research companies and advertising agencies.
In his current role as Managing Director of Ipsos in Morocco and Algeria, Durand will channel his expertise in strategic marketing to aid clients in enhancing their businesses and further engage target markets. He will be reporting to Edouard Monin, CEO of Ipsos in MENA.
Durand holds a Graduate Diploma in Marketing from École des Hautes Études Commerciales (HEC) in Montreal and a Bachelor's degree in Mathematics and Economics from the University of Montreal. He is also a trained actuary and has completed the Society of Actuaries exams.
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets and ranked third in the global research industry. Ipsos is listed on the Paris Stock Exchange since 1999.
With offices in 89 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research and survey management.
In the MENA region, Ipsos has been covering all markets, since 1988, and is the leading research company. Ipsos researchers and specialized analysts in the MENA region are focused on providing clients with innovative solutions with high value-added analytics and market insights. They develop and build brands. They help clients build long-term relationships with their customers. They test the impact of advertising and study audience responses to various mediums, and they measure public opinion.
Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.
© Press Release 2018