Harley-Davidson® UAE opens new showroom in Dubai investment park

The new 1,481sqm facility, the second in Dubai and the fourth in the UAE, opened.

The new Harley-Davidsonreg; Desert Pearl showroom in Dubai Investment Park has been officially inaugurated at a VIP event.

The new Harley-Davidson® Desert Pearl showroom in Dubai Investment Park has been officially inaugurated at a VIP event.

Harley-Davidson® Desert Pearl marks fourth UAE location for Abdulla Al Masaood and Sons Motorcycles LLC
Dubai, UAE, 17 September, 2015

Mr. Humaid Abdulla Al Masaood, son of H.E. Abdulla Al Masaood, Chairman of Abdulla Al Masaood & Sons Motorcycles LLC has officially inaugurated the Harley-Davidson® Desert Pearl showroom in Dubai Investment Park.

The new 1,481sqm facility, the second in Dubai and the fourth in the UAE, was opened at a VIP event attended by customers, motorcycle aficionados and Harley-Davidson® fans as part of the UAE dealership's expansion plan throughout the Emirates. 

The new location in Dubai Investment Park complements the current showroom on Sheikh Zayed Road and provides customers in Dubai with more choice and convenience when choosing a new iconic motorcycle.  Both showrooms have a full range of motorcycles for sale as well as a selection of clothing, parts, accessories and authorised service departments.

The launch follows the renovation of the Harley-Davidson® facility in Mussafah, Abu Dhabi in 2012 and the inauguration of a new Fujairah showroom which was opened in 2014 to provide easier access for customers in the Northern Emirates.

"The official launch of the new Desert Pearl showroom is a significant milestone for Abdulla Al Masaaod & Sons Motorcycles LLC," said Steve Davis, General Manager of Harley-Davidson® UAE.  "As a passionate fan and rider of Harley-Davidson® motorcycles, I know there is a great demand here in the UAE for state of the art showrooms and facilities which truly highlight the quality of the products we have to offer."

Derek Less, Country Manager of Harley-Davidson® Middle East and Northern Africa added: "Harley-Davidson®  Desert Pearl is like no other showroom in the UAE.  We have selected the very best interior design to ensure our customers get that 'wow' factor the moment they walk in. 

"The retro-inspired, dark custom interior has a ragged urban look which is perfectly suited to the ethos of the Harley-Davidson® brand.  We can't wait to receive our customers here and show them the very best we have to offer."

Harley-Davidson® Desert Pearl is currently showcasing the finest 2015 motorcycle models, including the CVO Softail® Delux, factory customized limited edition bikes, as well as the Road Glide® Special, and the Ultra Limited Low.  Arriving in October, the new 2016 fleet will includes the updated Iron 883 & Forty-Eight® Dark Custom™  Sportsters®, new S Series Cruisers with Twin Cam 110B™ engine and an all new Road Glide® Ultra.

Located near Park n Shop in Dubai Investment Park, the new showroom is open from 09:00am to 6:00pm on Saturday to Wednesday, 09:00am to 3:00pm on Thursday and Fridays are closed.

Customers and enthusiasts can find out more by visiting www.harley-davidson-desert-pearl.com


Harley-Davidson UAE
Harley-Davidson UAE, under the patronage of Abdulla Al Masaood & Sons Motorcycles LLC, is the only licensed authority to retail heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson® motorcycle parts, accessories, riding gear and apparel, and general merchandise.

For more information, visit Harley-Davidson® UAE websites at www.harley-davidson.ae.

For further press information please contact:
Lindsay Johnston
Total Communications
Tel: + 971 4 428 1502
Email: lindsay@totalcompr.ae

© Press Release 2015

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