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Dubai: Kite Beach is going to get a little muddier this Friday, November 16th, as du Tough Mudder sets up two exciting obstacles for people to try out as part of the Dubai Fitness Challenge. In the spirit of Dubai’s most active time of the year, du Tough Mudder will give visitors the chance to look and attempt to take on its classic obstacle ‘The Reach Around’, allowing people to experience firsthand the challenge that awaits them at du Tough Mudder 2018, taking place on 7th and 8th December.
Mudders will need to reach up and grab hold of something they cannot see, scaling up the face of a structure at a backwards 45-degree angle. They will then be forced to reach up and around the overhang and pull themselves up and over the top. Reach, feel, grab - you get the gist!
Younger Dubai Fitness Challenge enthusiasts can try out the special du Mini Mudder obstacle created right next to it – Hangin’ In Hangin’ Out. Mini Mudders will need to let the monkey within come alive as they try out varying levels of monkey bar technique.
So come on down, elevate the Dubai Fitness Challenge spirit by being #TougherTogether and take on the du Tough Mudder experience this weekend at Kite Beach.
Tickets are still available for du Tough Mudder and du Mini Mudder. For more information, to sign up to participate or to download a series of specially curated training plans courtesy of The Warehouse Gym, visit www.toughmudder.ae.
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About Tough Mudder, INC:
Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports, active lifestyle and media brand. With more than 3 million participants, the company hosts more than 150+ events featuring non-competitive (Mini Mudder; Tough Mudder 5K, Tough Mudder Half, and Tough Mudder Full) and competitive (Tougher, Toughest, Tough Mudder X and World's Toughest Mudder) offerings annually in nearly a dozen countries including The United Kingdom, The United States, Germany, Australia, United Arab Emirates, Canada, South Africa, the Philippines, Oman and more through its partnerships with IMG, Invictus Events, Pro Active, Let's Run Ireland and Sports Media and Entertainment 360 (SME360). The company's content arm provides the millions of engaged online brand enthusiasts with fitness, nutrition and wellness content delivered daily across social and digital platforms. Tough Mudder broadcast, OTT and Live Stream programming can be seen worldwide through partnerships with CBS Sports, Facebook, Sky Sports, The CW Network and ESPN Media Distribution. Other sponsorship and distribution partners include CELSIUS, Merrell, KILL CLIFF, Guinness, Jack Link's, BrewDog, Samsung, Lucozade Sport, Trek, Toyo Tires, Kingstone Press, Black Tower, Strandgut, Snapchat and Live Stream.
About IMG:
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.
About du
du is a vibrant and multiple award-winning telecommunications service provider serving 9 million individual customers with its mobile, fixedline, broadband internet, and Home services over its 4G LTE network. du also caters to over 100,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal.
du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. du is also the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai. Following the successful testing of the Middle East’s first Internet of Things (IoT) network, du is on course to complete deployment of its IoT network in 2016.
Brand Finance ranked du as the 12th most valuable brand in the Middle East in 2016. du previously won the coveted Brand of the year title by Superbrands Middle East in 2013. The company has been recognised with several other awards such as ISO 27001 certification of Managed Security Services and having the distinction of opening UAE’s first LEED Platinum Certified Green Shop. du also has the unique distinction of the first telecom in the world to release Sustainability Report based on GRI-G4 guidelines in 2014. du is also credited with du’s world-class teleport is the largest of its kind in the Middle East and ranked among the top teleports in the world by World teleport Association.
du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.
About The Warehouse Gym
The Warehouse Gym is a no days-off, no excuses community built on the power and motivation of its members. The flagship gym, located in Al Quoz, was founded in 2013 after discovering an opportunity in which to transform the fitness landscape in Dubai.
The brand’s core values are strongly based on honesty and authenticity, an encouraging and exciting atmosphere and top-of-the-line innovation. Members don’t just train in our facilities; they have created and continue to embody the personality of the gyms in every single aspect of their life. This mindset makes them winners.
The Warehouse Gym currently has four locations open to the public with facilities located in Al Quoz (flagship), The Beach JBR, O14 in Business Bay and Dubai Design District. With rapid expansion plans underway across the region, The Springs is set to launch in October 2018.
Instagram & Twitter: @duToughMudder
Facebook: www.Facebook.com/ToughMudderUAE
For further information please contact:
Edelman Middle East
Sumeetha Lewis
+971 (0) 55 104 6784
sumeetha.lewis@edelmandabo.com
Saugat Chatterjee
du
Mobile: +971559367045
Email: saugat.chatterjee@du.ae
© Press Release 2018
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