GMG commits to greater investment in Saudi Arabia with new Riyadh headquarters

Leading family-owned conglomerate hopes to double workforce in the Kingdom

  
Mohammad A Baker

Mohammad A Baker

  • Head office opening follows recent ‘mega-warehouse’ unveiling, also in the Saudi capital

Riyadh: Leading family-owned holding company GMG has announced its further expansion and investment in Saudi Arabia with the opening of a new head office in Riyadh, with the group’s Deputy Chairman and CEO Mohammad A. Baker hoping to double its 1,200-strong workforce in the country once normal trading conditions resume after the COVID-19 pandemic.

GMG already has a strong presence in Saudi Arabia thanks to its nationwide network of approximately 90 outlets, including those of its Sun and Sand Sports chain, the Middle East’s largest sports retailer and distributor of global brands including Nike, Columbia, and Vans.

Baker said the group anticipates further growth from its sports retail operations following the recent opening of a 23,000 square-meter mega-warehouse outside Riyadh, which will complement existing office and warehousing facilities in Jeddah.

It is also hoping to introduce food and healthcare brands from its portfolio, he added. Meanwhile, the company is strengthening its online retail services, as well as hosting more in-store innovations, such as contactless mobile checkouts, in response to changing consumer habits post COVID-19.  

“The fact that our new Riyadh headquarters is three times bigger than our old offices clearly signals the scale of our ambitions in Saudi Arabia and our commitment to invest – not only in brick-and-mortar operations but also in our people, over half of whom are Saudi citizens,” notes Baker. “Next year, we celebrate 15 years in Saudi Arabia, and strengthening our presence in the Kingdom is essential if we are to realize the next phase of our growth in the region’s largest economy and one of the fastest-growing retail markets.”

“We believe Saudi Arabia has immense untapped potential. The government’s recent initiative calling upon the international private sector to further invest in the Kingdom is to be welcomed, particularly because it will pave the way for further job creation,” Baker said.

According to a recent Euromonitor report, sales of premium sports brands such as Nike performed strongly towards the end of last year in Saudi Arabia, and this trend is set to continue with consumer spending expected to rebound quickly once the social restrictions imposed by the pandemic start to ease.

Baker added that the group is eager to ramp up its community engagement in Saudi Arabia. As the official Nike distributor in Saudi Arabia, GMG already works closely with the Saudi Sports for All Federation (SFA) to promote participation in sports and more active lifestyles, in a country where diabetes and obesity rates exceed the global average.  

“Steady progress has been made over the past decade, but there is much more to be done and we are eager to be a partner, working with young people especially, to make regular exercise part of their daily routine,” concluded Baker.

-Ends-

About Gulf Marketing Group (GMG)

Gulf Marketing Group oversees a diverse portfolio of international brands and homegrown concepts across key industry sectors, with the aim of making the world a better place. Under the ownership and management of the Baker family, it has become one of the Middle East’s leading family-owned holding companies affiliated with the world’s most successful and respected brands. Operating across the GCC region and internationally, GMG has introduced more than 90 brands into the Middle East, while also creating reliable and quality-driven homegrown brands.

For more information please contact:
Daniel Mercado
Associate Director, ASDA’A BCW
E: gmg@bcw-global.com 

Send us your press releases to pressrelease.zawya@refinitiv.com

© Press Release 2021

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.

More From Press Releases