If you’re an older adult or care for someone then ‘falling’ is likely to be high on your list of worries. And rightfully so, according to the National Council on Aging, every 11 seconds, an older adult is treated in an emergency room for a fall-related injury.
“Hearing loss and falling are common side effects of aging. Falls are a leading cause of fatal and non-fatal injuries for elderly citizens worldwide. Starkey has always envisioned a monumental positive impact on society. Livio AI and its fall detection alert feature will not only provide peace of mind to caregivers but could potentially save lives all over the world. This is the world’s first Healthable™ that tracks physical activity and cognitive health as measured by hearing aid use in social situations. Livio AI also translates 27 languages including Arabic. We are delighted to add value to the lives of people in the UAE and the Middle East with this state-of-the-art product,” Giscard Bechara, Director, Starkey MEA FZCO.
As per studies, nearly 40 percent of people who live at home after reaching the age of 65 will fall at least once a year. Accidental falls pose a significant health risk to older adults. They often lead to a loss of independence and can abruptly alter the course of one’s life. And people with mild hearing loss are three times more likely to have a history of falling than peers with normal hearing.
This correlation between hearing loss, aging and falling is one reason why Starkey designed the world’s first hearing aid with a fall detection feature. The odds of having hearing loss and falling increase as we age, so having a single device that can help with multiple aging issues, as opposed to a different device for each condition is significantly more convenient and beneficial for users.
Starkey will also be participating at the ‘AccessAbilities Expo’ that takes place in UAE in November this year, which is the region's dedicated event, that aims to bring the world's latest assistive technology products with the goal of enhancing lives of more than 50 million people in the region having disabilities.
“Furthermore, unlike other fall-detection devices, which hang around the neck or are worn on the wrist, Livio AI benefits from the anatomy and physiology of the human body. During typical, daily activities and instances of falls, muscles in the neck work with the balance system of the inner ear to protect and stabilize the head. Since hearing aids are worn on the head, they are naturally less prone to mistake daily activities for falls than the devices worn on other parts of the body, additionally the built-in sensors monitor the wearer and are always active” added Giscard.
World Health Organisation (WHO) estimates the financial cost of hearing loss to be $750 billion every year. On the other hand, untreated hearing loss affects the daily life and can lead to social isolation, stress, anxiety, depression and cognitive decline.
“Livio AI is the best performing and best sounding hearing aid we have ever made. With Livio AI, we have transformed a single-use device into the world’s first multi-purpose hearing aid, a Healthable with integrated sensors and artificial intelligence. Livio AI is so much more than just a hearing aid, it is a gateway to better health, wellness and ultimately, a better quality of life, we are also developing some very interesting features to be added to this technology soon!” added Giscard.
“The new Hearing Reality™ technology provides an average 50 percent reduction in noisy environments, significant reduced listening effort, and newly enhanced clarity of speech, while the use of artificial intelligence and integrated sensors enable it to optimize the hearing experience. With advanced environmental detection, geotagged settings, a natural user interface and now a rechargeable battery option, Livio AI is the ultimate in sound quality, in usability and a multi-functional, must-have device,” concluded Giscard.
For more information about Livio AI hearing aids, the Thrive mobile app and new Starkey Hearing Technologies accessories, please visit www.starkey.com.
About Starkey Hearing Technologies:
Starkey Hearing Technologies is a privately held, global hearing technology company headquartered in Eden Prairie, Minnesota. Founded by Bill Austin in 1967, Starkey is known for its innovative design, development and distribution of comprehensive digital hearing systems. Led today by President Brandon Sawalich, Starkey is the only American-owned and operated provider of hearing technologies. The company has more than 6,000 employees, operates 25+ facilities and does business in more than 100 markets worldwide. For more information, visit www.starkey.com.
Prem A. Ramachandran
Managing Director| White Water Public Relations
Box 18936, Dubai, UAE
© Press Release 2019