Dubai: Hewlett Packard Enterprise has appointed Ahmed Al-Khalafi as the company's General Manager in the UAE, and will take over directly from offices in Abu Dhabi and Dubai.

Al-Daouri is a senior management officer with over 14 years of experience in the UAE's technology sector, where prior to joining Hewlett Packard Enterprise, he served as a board member at the Electronic Documentation Center, and was responsible for the sales strategy of major institutions and government nationwide, and led key transformation initiatives. Prior to that, he helped launch Emirates Integrated Telecommunications Company (DU), where he was responsible for the sales of government institutions and oversaw the design of new products, services and solutions for private cloud computing.

In his new position, the controversy will focus on priorities including helping uae customers and partners deal with the Coved-19 outbreak, and maintaining business continuity and operational excellence. Hewlett Packard Enterprise Financial Services has allocated more than $2 billion globally to help companies overcome the financial challenges of Coved-19 and acquire the technology needed to grow its business. It will implement a number of strategies based on this initiative, including the payment reduction programme, to postpone the costs of new purchases and provide secure options for remote work to help adhere to policies of social spacing and home work.

Wolfgang Iger, Vice President and General Manager, Hewlett Packard Enterprise Middle East and South Africa, said: "We were pleased to have Ahmed Al Khalafi as Managing Director in the UAE and I look forward to working and collaborating with him. Ahmed has a proven track record of success esserving in digital transformation and extensive operational experience in customer account development that he has gained while working in the uae's largest institutions. His appointment highlights our commitment to promising national talent. His presence will be a valuable addition during the period in which we are working to meet the unprecedented challenges posed by Coved-19."

"I am delighted to have the opportunity to join the Hewlett Packard Enterprise team and lead its efforts to achieve digital transformation in support of the country's economic and technological development," said Ahmed Al-Qasari, General Manager, Hewlett Packard Enterprise UAE. During this sensitive period, I will focus particularly on helping our clients and partners deal with the current situation. I look forward to benefiting from the expertise of colleagues, partners and customers, and I am confident that my experience in the local market will enable Hewlett Packard Enterprise and its partners to succeed."

Yehia Issa
Regional Head of Arabic Content and media relations | United Arab Emirates
Regional Director General of Content and Media Relations
FleishmanHillard| 21st Floor, Emirates Tower | Dubai| UAE
O+ 971 4330 4030 | M +971 55 778 3004|
E: yehia.issa@fleishman.com 

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