exhibits that shine light on the role that banks will play in fulfilling customers’ future needs, aspirations and goals. The innovative and futuristic concept-driven exhibits will enable millions of visitors from across the globe to experience different virtual personas, to learn about cutting-edge banking initiatives that aim to address future challenges.
Led by Emirates NBD and Emirates Islamic’s customer-centric philosophy, and developed in partnership with leading global players, each exhibit has been designed to deliver meaningful and sustainable impact, leveraging emerging technologies, data, the power of ecosystems, and new business models and opportunities.
The exhibits include an Urban Farming concept demonstrating the opportunity for UAE residents to become urban farmers and address food security; aMusic Marketplace exhibit that seeks to bridge the gap in banking services for gig economy workers by enabling self-employed music artists – the original gig workers – to independently manage both their music and their money; a Quantum Computing gamified educational concept enabling visitors to take on the persona of the bank’s fraud prevention officer; a Personal Data Economy exhibit that imagines how digitally active individuals can control and monetise aggregated, anonymised personal data and a Green Citizenship exhibit – aligning with Sustainability subtheme – that deploys a smart mirror to educate visitors by tracking and rewarding their positive green and health actions with Eco and Health points in their bank wallet to encourage a healthier and planet-friendly lifestyle.
To power visitors’ payment experience, the space will be flanked by full-fledged branches of Emirates NBD and Emirates Islamic, offering a suite of services spanning personal, SME, corporate banking and trade finance. In keeping with the bank’s commitment to inclusion, the branches will be disability-friendly, equipped with accessibility features such as tactile floor indicators, ramps with rails, Braille signage, low height teller desks and ATMs and accessible doors. Assistive technologies will include a hearing loop and an audio enabled tactile map for the visually impaired.
The Group will also offer two exclusive card programmes to further enhance the Expo 2020 Dubai experience for every visitor. The Emirates NBD Expo Mastercard Prepaid Card and Emirates Islamic Expo Mastercard Credit Card will give both tourists and residents access to privileges, deals and discounts across more than 2,000 shopping, dining, wellness, and entertainment touchpoints, as well as access to special Expo-related offers.
His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Emirates NBD and Chairman of Dubai Expo 2020 Preparatory Higher Committee said, “Being an internationally acclaimed digital leader and innovator in the region's financial services sector, Emirates NBD Group is proud to represent the future of banking as a Premier Partner and the Official Banking Partner of Expo 2020 Dubai. Inspired by the commitment of our nation’s wise leaders towards building a sustainable and innovation-driven economy, we look forward to supporting the key themes of Expo 2020 Dubai – Opportunity, Mobility, and Sustainability – through our interactive exhibits which integrate next-generation technology to address critical issues that affect humanity.
“Expo 2020 Dubai is an especially poignant moment for us all, as the UAE proudly celebrates its Golden Jubilee in 2021, inspiring the world with its journey from small desert state to global stage as one of the most advanced nations in the world. We look forward to leaving visitors inspired and sparking positive conversations around the possibilities of tomorrow,” added His Highness Sheikh Ahmed.
Hesham Abdulla Al Qassim, Vice Chairman and Managing Director of Emirates NBD and Chairman of Emirates Islamic, said: “This first-in-a lifetime event in our region gives us an opportunity to share our pioneering vision for the future of global banking and strengthen our standing as a leader in digital banking solutions. Our presence at Expo 2020 Dubai builds on our legacy of introducing first-to-market meaningful innovations that simplify and enhance our customers’ lives. Underlined by our deep commitment to the community and the environment, we are excited to showcase to the world new and sustainable ways of working, living and banking, reflecting His Highness Sheikh Mohammed bin Rashid Al Maktoum’s vision for a Smart Dubai that draws on innovation to create the most efficient, impactful and seamless living experience in our city.
Al Qassim added “Additionally, as the Official Islamic Banking partner of Expo 2020 Dubai, we believe that Emirates Islamic has a never-before opportunity to showcase the ethical values of Islamic banking, the world’s oldest and most relevant banking system, and to accelerate its reach and ability to advance responsible practices through digital innovation.”
About Emirates NBD
Emirates NBD (DFM: Emirates NBD) is a leading Banking Group in the MENAT region. As at 30th June 2021, total assets were AED 694 Billion, (equivalent to approx. USD 187 Billion). The acquisition of DenizBank represents a significant milestone for Emirates NBD with the Group expanding its presence to 13 countries, servicing over 14 million customers. The Group is ranked among the top 20 in the Forbes’ list of the World’s Best Regarded Companies, securing a leading spot among global brands.
The Group has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry with 94% of all financial transactions and requests conducted outside of its branches. The Group announced the creation of E20., a digital business bank for entrepreneurs and SMEs while Liv., the lifestyle digital bank for millennials continued to be the fastest growing retail proposition in the UAE. Emirates NBD was named ‘Best Bank in the Middle East’ and ‘UAE’s Best Bank’ in 2021 for a seventh consecutive year by Euromoney. In addition, Emirates NBD received the ‘Excellence in Leadership in the Middle East’ award, introduced in 2020 in light of the Covid-19 impact, as a recognition of its efforts in responding to the Covid-19 crisis. Emirates NBD ranked 5th in Forbes’ Top 100 companies in the Middle East for 2021. The Bank is ranked 87th in The Banker’s list of the World’s Top 1,000 Banks. Emirates NBD was named ‘Bank of the Year – UAE 2020’ for the sixth year and ‘Bank of the Year – Middle East 2020’ for the third time by The Banker. In addition, Emirates NBD has been assessed as the ‘Strongest Bank in the UAE’ and ‘Fifth Strongest Bank in the Middle East’ by The Asian Banker 500 Largest and Strongest Banks Rankings.
The Group has operations in the UAE, Egypt, India, Turkey, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 905 branches and 4,044 ATMs / SDMs. The Group has a large social media following, being the only bank in the Middle East ranked among the top 20 in the ‘Power 100 Social Media Rankings’, compiled by The Financial Brand for 2019. Emirates NBD is a major player in the UAE corporate segment and has strong Islamic banking, investment banking, private banking, asset management, global markets & treasury and brokerage operations.
Emirates NBD is an active participant and supporter of the UAE’s main development and community initiatives, in close alignment with the UAE government’s strategies, including financial literacy and advocacy for inclusion of People with Disabilities under its #TogetherLimitless platform. The Group is recognised for the pioneering efforts in employee volunteering and corporate social responsibility by IMPACT2030, the corporate volunteering arm of the United Nations. Emirates NBD Group is a Premier Partner and the Official Banking Partner for Expo 2020 Dubai.
About Emirates Islamic
Emirates Islamic (DFM: EIB), part of Emirates NBD Group, is one of the fastest growing banks in the UAE. Established in 2004 as Emirates Islamic Bank, the bank has established itself as a major player in the highly competitive financial services sector in the UAE.
Emirates Islamic offers a comprehensive range of Shari’a-compliant products and services across the Personal, Business and Corporate banking spectrum with a network of 41 branches and 179 ATMs/CDMs across the UAE. In the fast-growing area of online and mobile banking, the bank is an innovator, being the first Islamic bank in the UAE to launch a mobile banking app and offer Apple Pay, as well as being the first Islamic bank in the world to launch Chat Banking services for customers via WhatsApp.
Emirates Islamic has consistently received local and international awards, in recognition of its strong record of performance and innovation in banking. The Bank won international acclaim as the ‘Most Innovative Islamic Bank’ at the Islamic Finance Awards 2020 by World Finance, in addition to being named the ‘Best Islamic Bank, UAE’. The Bank was also awarded the title of ‘Most Innovative Islamic Bank’ by Islamic Finance News and ‘Islamic Bank of the Year – UAE 2020’ by The Banker. Additionally, New York-based Global Finance magazine recognised Emirates Islamic as the ‘Best Islamic Financial Institution, UAE’ for a second year in a row on its list of the ‘World’s Best Islamic Financial Institutions’.
As part of its commitment to the UAE community, the Emirates Islamic Charity Fund provides financial aid to those in need, with a focus on food, shelter, health, education and social welfare contributions.
For further information please visit www.emiratesislamic.ae
About Expo 2020 Dubai
From 1 October 2021 to 31 March 2022, Expo 2020 Dubai will welcome visitors from every corner of the globe to join the making of a new world, as it brings together the planet in one place to reimagine tomorrow.
- With the purpose of ‘Connecting Minds, Creating the Future’, Expo 2020 will be the world’s most impactful global incubator for new ideas, catalysing an exchange of new perspectives and inspiring action to deliver real-life solutions to real-world challenges
- Expo 2020 will be the biggest cultural gathering in the world, presenting a visually striking and emotionally inspiring 182 days, as more than 200 participants – including nations, multilateral organisations, businesses, and educational institutions, as well as millions of visitors – create the largest and most diverse World Expo ever
- Expo 2020’s subthemes of Opportunity, Mobility and Sustainability will inspire visitors to preserve and protect our planet, explore new frontiers and build a better future for everyone
- For six months, Expo 2020 will be a must-visit family destination, with thousands of events, amazing exploratory experiences, and free entry for children up to age 18
- Expo is committed to building a more equitable and just world for everyone, while keeping visitors safe by following the latest guidance of the world’s leading medical, science and health experts
- Expo 2020 is the first World Expo to take place in the Middle East, Africa and South Asia (MEASA) region, located on a 4.38 sqkm site adjacent to Al Maktoum International Airport in Dubai South
- Built with a meaningful and measurable long-term legacy in mind, the Expo site will transform into District 2020 – a model global community that will rethink the cities of the future – after Expo 2020 closes its doors
Senior Vice President
Head - Group Corporate Affairs
Telephone: +971 4 609 4113 / +971 50 6538937
Amina Al Zarooni
Media Relations Manager, Emirates Islamic
Tel: 971 4 4397430; Mob: 971 56 6405080
asda’a bcw; Dubai, UAE
Tel: 971-4-4507600; Fax: 971-4-4358040
© Press Release 2021