Dubai Summer Surprises' back to school scholarships help lucky families pay new term fees

As part of Dubai Summer Surprises' (DSS) famous tradition of offering residents and visitors the chance to take home life-changing prizes, lucky shoppers can win cash rewards to help cover the cost of school fees for the upcoming year

Dubai Summer Surprises' back to school scholarships help lucky families pay new term fees

Dubai: The back to school period is one of the busiest times of year for shoppers as parents and students hit the stores ahead of the new academic term.

As part of Dubai Summer Surprises’ (DSS) famous tradition of offering residents and visitors the chance to take home life-changing prizes, lucky shoppers can win cash rewards to help cover the cost of school fees for the upcoming year.

For the 24th edition of DSS, customers shopping the sales at participating malls and stores can share a grand total of AED275,000 by participating in great scholarship promotions held as part of the annual back to school season.

Returning to the DSS line-up of promotions for the second year running, the Modesh Scholarship will award a total of AED250,000 to lucky students and their families. Ten winners will be presented with AED25,000 each, with the prize draw taking place at the end of DSS on 4 September.

Open to students of all ages, shoppers can have a chance of winning by spending a minimum of AED200 at Ibn Battuta Mall, Nakheel Mall or Circle Mall and scanning their receipts at the customer service desk to be eligible for the prize draw.

Jumbo is also offering families a welcome financial boost ahead of students returning to classes. The citywide electronics retailer is giving away AED25,000 in school fees to onelucky customer who spends more than AED1,000 on laptops, desktops and tablets at branches of Jumbo Stores and online at

As part of the great scholarship prize draw, shoppers will also have the opportunity to win a brand-new Microsoft Surface Go laptop each day until the end of DSS.

The Modesh Scholarship and Jumbo promotion are available open to all students, including adult learners, and can be used to pay fees for school, university and online study courses.

Organised by Dubai Festivals and Retail Establishment (DFRE), DSS and the back to school retail promotion showcases Dubai as a fun, open, welcoming and safe destination, with all of the participating venues, stores and malls following the important health and safety procedures, including social distancing and the wearing of masks at all times.

Dubai Summer Surprises is supported by Key Sponsor RAKBANK MasterCard and Strategic Partners which include: Al Futtaim Group (Dubai Festival City Mall and Dubai Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, Dubai Holding, Emirates Airline, Enoc, Etisalat, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Merex and Nakheel (Ibn Battuta Mall, Nakheel Mall and Circle Mall). For more information, log onto the website or follow @DSSsocial for the latest information.

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About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.

About Dubai Festivals and Retail Establishment

The Dubai Festivals and Retail Establishment (DFRE) is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.

For further information, please contact:
Dubai Tourism 

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