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Dubai, UAE: Using their state-of-the-art 3D modelling studio, Italdesign, brought to life students’ visions of the cars of the future at the Dubai International Motor Show 2019 yesterday. Sponsored by CAFU, the MENA region's first-ever fuel on-demand mobile application, the ‘My Car of the Future’ competition demonstrated how – by endlessly refining their digital capabilities – Italdesign’s team of creatives can quite literally sculpt a car from start to finish in a 3D virtual environment, allowing unrivalled opportunities in vehicle design and alteration. The competition called on students aged 6-13 from across the city to submit drawings of what they imagined the car of the future to look like. The chosen students will also be going home with a small model of their designed car, the all-new Need for Speed game on Xbox, a poster of their design, and 2 grandstand tickets to Abu Dhabi F1.
Speaking at the unveiling, Antonio Al Asmar, General Manager of CAFU said, “We’re proud to be sponsoring this initiative because we are one of the companies innovating the oil and gas sector, and it makes a lot of sense for us to help kids grow their creativity, their entrepreneurship and their innovation skills. We want to be sure the youth can see their dreams are not so far from reality.”
Christian Bolognesi, Press Office Manager, Italdesign, “This project was a demonstration of Italdesign’s range of expertise, showcasing the finest technologies in automotive design. It was a fantastic feeling to see the students’ faces when their designs were unveiled.”
Nicky Stimpson, mother of Zac Stimpson, whose design was brought to life in 3D by Italdesign, said, “I am so thrilled that he is one of the finalists; he was so keen to enter because he has loved cars his whole life. His idea started with flying as the main factor in his design and then he was inspired by the falcon so the bonnet is a beak, the spoiler in the back is the tail of the falcon and of course the wings and the headlights are the claws of the falcon, with the indicators inside as well.”
The show’s daily ‘Visit & Win’ raffle draw saw, one lucky winner receive AED 10,000 cash prize, and two winners walked away with Traxxas RC cars. Visitors to the show can enter the raffle every day for a chance to win.
The Dubai International Motor Show takes place until 16th November at the Dubai World Trade Centre. The Show is also inviting all women who have a keen interest in motoring to visit with free entry between 1-4pm on 12th-14th November, and in an effort to celebrate women drivers from Saudi Arabia, the Show is offering free entry throughout the show for those women who hold a valid KSA driving license.
To learn more and register your interest, visit https://www.dubaimotorshow.com or follow the show on Instagram.
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About Dubai International Motor Show:
The Dubai International Motor Show is the largest and most established motoring event in the Middle East, connecting the global automotive industry with motoring enthusiasts and professionals from across the MENA and South Asia regions. The event is the ultimate showcase of global brands and the trusted voice for the industry, driving the passion of automotive enthusiasts and creating unique sales and marketing opportunities for participants.
From concept creations to global launches, the evolution of the motor industry in the Middle East has been fuelled by 14 previous editions of the Dubai International Motor Show spanning 28 successful years. With a proven track record for serious business, the Motor Show is where the global automotive industry meets with motoring enthusiasts and trade professionals from across the Middle East, North Africa and South Asia. The 15th event promises to be the ultimate showcase for global brands and the trusted voice for the industry, consistently delivering a high-quality audience of passionate buyers, new business, new markets and new opportunities.
About Dubai World Trade Centre:
DWTC brings more than 39 years’ experience delivering world-class events in the Middle East and provides local, regional and international exhibitors with unmatched expertise and in-depth market knowledge. Its brand-themed team organises more than 20 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region. Our commitment to on-going innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors. DWTC works with the leading trade bodies and industry associations to ensure that all exhibitions deliver full value and are built upon the real needs of their specific sector.
For more information, please contact:
Sura AlYaziji
Manager – PR & Media Relations
Dubai World Trade Centre
Sura.AlYaziji@dwtc.com
Aamna Iqbal
DIMS@edelman.com / Aamna.Iqbal@edelman.com
+971 52 4063854
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