|13 April, 2019

DED Trader license owners to display and market their products on noon

DED and noon to promote e-commerce and customer happiness

DED Trader license owners to display and market their products on noon

Dubai: The Business Registration & Licensing (BRL) sector in the Department of Economic Development (DED), Dubai, and noon, the Middle East’s homegrown marketplace, recently organized workshops for the owners of DED Trader licenses on the services offered by the ecommerce platform, and the advantages of displaying their products on noon. The workshops were part of DED’s efforts to create more opportunities for DED Traders and enhance competitiveness across online as well as offline retailing in Dubai.

DED Trader is an initiative aimed to license business activities on social networking sites. The workshops are part of the partnership signed between DED and noon to promote e-commerce among Dubai-based companies. Together, the two entities work with the authorities concerned on updating e-commerce laws and regulations as well as enhancing service standards to promote customer happiness and facilitate business in Dubai using the latest technology.

BRL team chose several DED Traders from various sectors to attend the workshop and to display their products on noon, which provides an exceptional shopping experience for visitors. noon is a homegrown e-commerce platform that serves the region and redefines the digital ecosystem through its unparalleled understanding of MENA.


Omar Al Meheiri, Director of Development & Follow-up Division in BRL, said: “The coordination with noon is in line with the strategic goal of DED to facilitate economic activity as well as business procedures in Dubai. It will contribute to enhancing competitiveness and sustainability, as well as serve the interests of businesses and the public in Dubai, thereby reinforcing the emirate’s reputation as a business destination”.

“DED is intensifying its efforts to improve ease of business in the emirate by enhancing work quality, coordination between the public and private sectors and services provided to the business community to the highest international standards,” added Almeheiri.

By exchanging knowledge, DED and noon will accelerate the implementation and growth of e-commerce initiatives and promote innovation and technology integration within the local business community.

Yousef Almehrzi, Director - Government Partners, noon, said: "The partnership with DED is in line with the vision of Dubai’s leadership to support the national economy and to improve the services provided to the business sector. It’s also part of noon’s founder HE Mohamed Alabbar’s directives to support the growth of small and medium-sized businesses, driven by young people, by leveraging the potential offered by ecommerce”.


About the Department of Economic Development, Dubai

The Department of Economic Development (DED) is the government body entrusted to set and drive the economic agenda of the emirate of Dubai, UAE. DED supports the structural transformation of Dubai into a diversified, innovative service-based economy that aims to improve the business environment and accelerate productivity growth. DED and its agencies develop economic plans and policies, identify and support the growth of strategic sectors, and provide services to domestic and international investors and businesses.

For further information on DED, please contact:

Faisal Shamsudheen, Phone: +971 4 445 5927, email: 

Nafisa Elmarzouky, Phone: +971 4 445 5987, email: 

About noon

New age customers demand convenience, choice, quality and service excellence, all at their fingertips. noon is for them – an online retail platform like never-before, in the region for the region. noon, available on web and via App, puts customers at the centre of its universe. They will be pampered for choice with millions of products across every conceivable touch-point. noon’s proprietary customer-centric technology includes a dedicated secure payment gateway, delivery fleets and advanced fulfilment centre. An abundance of choice, delivered on time, in absolute security and confidence. noon is an idea that has come of age, brought to life by Mohamed Alabbar, a visionary entrepreneur, in a joint venture with Saudi Arabia’s Public Investment Fund and a group of prominent Gulf investors with an initial capital outlay of $1 billion. noon is the future of online shopping. Explore its universe now at 

For further information on noon, please contact:

Ellen Kerry, Phone: +971 58 258 4116, 

© Press Release 2019

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