UAE: The UAE's leading property portal, Bayut.com recently launched their TV commercial starring Hollywood actor Chris Hemsworth. Oscar Award winning director Robert Stromberg and world-renowned cinematographer Jordan Buck shot the TV commercial entirely in Dubai. The complete project was conceptualized and produced by Crayons Communications, who partnered with Diva Dubai and Ridley Scott Films UK for the shoot.
Situated in the heart of Dubai Media City, Crayons Communications took up the project early this year, when a brief landed at their office from Bayut.com to create a high impact advertising campaign. “When the brief was delivered to us, we knew that we had to get an A-lister Hollywood star to work on this commercial!” said Arshad Zaheer, CEO of Crayons Communications. The team of the creative agency immediately sprang into action and crafted a script along with a list of Hollywood actors who could act in it, one of whom was Australian Superstar Chris Hemsworth. “When we mentioned the name of Chris Hemsworth, it was advertising magic as the client also had the superstar in mind.” said Arshad Zaheer.
But this was just the beginning! To get such a big project rolling, Crayons Communications needed an A team backing them and that is when they partnered with Diva Dubai and Ridley Scott Films, UK. The shoot was directed by a two - time Oscar award winning director Robert Stromberg. World famous cameraman Jordan Buck worked on the cinematography for the commercial.
Arshad Zaheer, CEO of Crayons Communications was confident that this TV commercial would make a great impression in the real estate industry in the UAE. He said, “When you are creating such a magnum opus project you need to have an A team with you and my team along with Diva Dubai and Ridley Scott Films UK helped us achieve that. The commercial was designed to beautifully capture the rich cultural heritage of the UAE as a lifestyle destination and a home away from home with a land of opportunities. We shot for 12 hours straight and when we look back at it now, it was all worth it!”
Sahar Khan, Head of Marketing, at Bayut.com said, “We were looking for a high impact campaign that would go well with our brand image along with showcasing the UAE as a wonderful place to make your home. We only had Chris Hemsworth in mind for our commercial and when the team of Crayons Communications came with a great script and suggested Chris’ name, we knew we were going to make waves in the market.”
The TV commercial is live on Bayut.com’s social media channels. You can watch it here.
- Creative Director- Arshad Zaheer and Rondeep Gogoi
- Film Director- Robert Stromberg
- Copywriter- Rondeep Gogoi
- Director of Photography-Jordan Buck
- Production House- Diva productions and RSA films
For more details, please visit https://www.crayonsglobal.com or contact
Founder & Public Relations Consultant
M: +971 50 7858298
T: +971 4 4419525
P.O. Box 120662
© Press Release 2019