Choithrams was swift to respond and immediately implemented a multi-faceted plan to provide the most vulnerable and exposed segment of the community with personal protective equipment kits. The move aims to safeguard the recipients from the threat of COVID-19 outbreak within closed staff accommodation camps and their away-from-work living environments. As more and more organizations commit to the safety of employees and customers, Choithrams is taking a step further to provide protection to those members of the community who have limited access to personal protective gear by collaborating with Al Jalila Foundation.
The community-focused retail brand’s Chairman Mr. L.T. Pagarani said, “This is not the time for short term gains. We stand together, and we seek to work with our partners to ensure Dubai remains safe in the short as well as long-term. Our collaboration with Al Jalila Foundation will help realize this vision with immediate positive impact. Further, we are taking active measures in-store and online to ensure safety for all. This is what Choithrams’ ‘Full of Goodness’ vision is about.”
According to the Director General of World Health Organization, Dr. Tedros Adhanom Ghebreyesus, “COVID-19 is a serious disease, it’s the defining global health crisis of our time. That’s why we’re calling on every country and every individual to do everything they can to help us stop the transmission.” Choithrams’ move is expected to encourage more entities in the private sector to collaborate with the public sector as well as communities to step up and ensure risk-free living for all.
Mr. Pagarani added, “Operating at the heart of supply chain, we understand that distribution of personal protective equipment in this critical time needs to be managed carefully to curb transmission of the disease. We look forward to extending our circle of goodness towards keeping the UAE safe.”
Dr Abdulkareem Sultan Al Olama, Chief Executive Officer of Al Jalila Foundation, said, “It’s inspiring to see all sectors of society come together to support the UAE’s incredible efforts to contain the coronavirus pandemic. This is a collective fight and we must each do our part to protect the health and safety of our communities so that we can emerge from this stronger. We are grateful to Choithrams for the generous donation; with the support of our partners the investments we make today will pave the way for groundbreaking medical discoveries that could save millions of lives.”
Among the 1,200 items of personal protective equipment donated are: sanitization gel, gloves, wet wipes, face tissues and medical masks. The items are packed inside a kit, each kit will help a recipient follow the personal hygiene guidelines advocated by the local health authorities.
Last month, Choithrams issued a reassuring statement to Dubai residents to help manage wider concerns: “Following the guidelines of local health authorities, we have responded immediately to ensure stringent sanitization protocols are implemented within our fleet, delivery and customer facing teams. Our kitchens continue to operate under the highest HSE standards. Support staff are advised to take precautionary measures tirelessly.
We are committed to delivering our promise of goodness, through our product range, through our services, through our impact on the society at large and through our lasting relationship of over 75 years in business.”
Choithrams is sending out messages to customers regularly, to maintain appropriate distancing while shopping and at the checkout. Customers who are vulnerable or are self-isolating are invited to use the much-improved online store. Shopping carts and other touch points are being deep cleaned in addition to daily deep cleaning of the stores.
Choithrams is today a successful group with associates in diverse fields like wholesaling, commodity brokerage, and manufacturing of edible and non-edible items. This rich association brings to the group a huge bank of experience and resources. Choithrams came to UAE in 1974 and has grown to a retail chain with over 40 supermarkets in the emirates.
At Choithrams we nurture and protect the brands that we sell. Brand building is a passion at Choithrams, which we perform with the diligence and experienced professionalism of years in retail marketing. Some of the brands we champion are Rainbow, Kimball, Fruitella, Weetabix and Seasons Harvest, to name a few.
Food Services or HoReCa is a branch of Choithrams dedicated to the hospitality sector. The division works in partnership with major International hotels, clubs, airlines, etc.
Light Household & Garments division provides a wide range of household appliances, domestic products, toys, fashion wear, children garments, etc. from 30 countries.
Logistics & Distribution: The Choithram's distribution centre ensures that the supermarkets are continuously well stocked and also serves the distribution and Food services division.
The expansion of Choithrams into Oman and Bahrain ensures the distribution of brands into all corners of the Gulf market. Choithrams brings to the Gulf region the expertise, experience, networks and communications built up over 70 years in 25 countries.
For more information, please visit http://www.choithramsgroup.com/
About Choithram International Foundation
Choithrams International Foundation works with a number of local, regional and global entities to foster the Sustainable Development Goals of the United Nations. Through its donorship of international projects in education, healthcare, food security and sustainable practices, the Foundation impacts the lives of more than 50 million people in Africa, Asia and Middle East.
About Al Jalila Foundation
Al Jalila Foundation, a global philanthropic organisation dedicated to transforming lives through medical research, education and treatment was founded by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates (UAE) and Ruler of Dubai in April 2013, to position Dubai and the UAE at the forefront of medical innovation.
Al Jalila Foundation promotes medical education and research by investing in the UAE’s medical treatment capabilities; it provides scholarships to nurture a home-grown generation of medical professionals and supports ground-breaking research that addresses health challenges prevalent in the region. Al Jalila Foundation Research Centre, located in Dubai Healthcare City, is a beacon for regionally-relevant medical innovation produced by home-grown biomedical researchers. The UAE’s first independent multi-disciplinary medical research centre focuses on five of the most pressing regional health challenges: cancer, cardiovascular diseases, diabetes, obesity and mental health. Benefitting from the Foundation’s global outreach, Al Jalila Foundation Research Centre brings together international best practice and regional expertise in a cultivating environment with state-of-the-art facilities.
Al Jalila Foundation is named after Her Highness Sheikha Al Jalila Bint Mohammed Bin Rashid Al Maktoum, the daughter of His Highness Sheikh Mohammed Bin Rashid Al Maktoum.
Al Jalila Foundation is one of the 33 member organisations under the Mohammed Bin Rashid Al Maktoum Global Initiatives. Mohammed Bin Rashid Al Maktoum Global Initiatives embodies the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to improve the Arab world through humanitarian, developmental and community work. For more information, please visit https://www.aljalilafoundation.ae/
#WeStandTogether #GoodnesswithChoithrams #Choithrams #fightagainstcovid19 #fightcovid #togetherwecan #coronavirus #covid_19 #AJFChoithramsAgainstCovid19
For press queries, kindly contact:
Send us your press releases to email@example.com
© Press Release 2020