Caparol introduces a new e-commerce platform 'CapaSouq'

The new app streamlines the purchase process for customers

  
Martin Rosocha

Martin Rosocha

  • New CapaSouq App will feature Caparols’ entire product assortment
  • Customers will get the chance to earn and redeem loyalty points with every purchase

UAE, Dubai: Caparol Arabia, the Middle East’s leading German paint manufacturer, announced the launch of ‘CapaSouq’, the new innovative e-commerce platform enabling an easier purchase process along with delivery management. The new platform will be available as an App across iOS & Android devices and will also have an easy to navigate website format.

The CapaSouq App, the first of its kind in the region, is the result of Caparol’s commitment to providing its customers with an easier and enhanced service. Through the CapaSouq App, customers will be able to order their preferred products from anywhere and have it delivered to them as per their convenience while earning themselves loyalty points in the meantime.

Martin Rosocha, Managing Director at Caparol Arabia said:“With the push towards digital forced by the pandemic, we wanted to create a safe, secure, and simpler purchase process for our customers. The CapaSouq App has been created keeping the customer in mind. We have ensured that the service will offer our customers hassle free ordering and delivery. Moreover, we wanted to give many benefits to our customers which is why we created the loyalty points system on the App which will be redeemable on any of our Caparol products.”

Caparol has been committed to providing its customers with more efficient, sustainable and safe to use products. This is exemplified by the recent additions to its vast product range including the Nano 360, the superior quality exterior paint with advanced Nano technology specially designed to withstand the harsh Middle East climate and weather and CapaCare Protect, the tested and approved solution which kills 99.9% of coronavirus on the walls.

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About Caparol Arabia

Caparol Paints LLC develops, produces and markets high quality emulsions, enamels, decorative and structural coatings as well as insulation technology.

Caparol, the premium brand of DAW entered the Middle East market in 1998 with its technologically advanced, modern and sustainable product range. Headquartered in Ober-Ramstadt, Germany, DAW Group is one of the largest private paint manufacturer in Europe and has a global presence through various brands of which Caparol is the leading brand for Architectural and Decorative paints in Europe and market leader in Germany.

With a production plant in Dubai, Caparol is spearheading the drive of architectural creativity in the Middle East and African Countries. The striped elephant has been synonymous with reliability, technical expertise and outstanding product performance. Our Stone finishes have gained remarkable acceptance by GCC markets and is the best product in the region since 20 years.

In 2019, Caparol Paints marked its twentieth anniversary of successful operations in the region. Some of our prestigious projects include GEMS International School, Akoya by Damac, Rove Hotels, Nshama Town Square, La Ville Hotel and Resorts - Citywalk, BoxPark, The Ritz Carlton DIFC, Sofitel Hotel JBR, Shorooq Mirdif, Jumeirah Village Triangle Villas, Al Araimi Boulevard Mall, Nizwa Souq, Eco-House Complex Muscat, Sultan Qaboos Youth Sports Complex, Rusayl Garden, Royal Oman Police Complex - Quram, Mosaic Towers - AL Khuwair, Hotel Golden Tulip - Nizwa, etc. and we look forward to supporting the region with Innovative, Eco-friendly and Sustainable solutions for a Healthier living.

For further information and location details for Caparol Arabia showrooms, please visit: 
https://caparolarabia.com/  or call 800-CAPAROL (800-2272765) 

Media contact:
Toh PR
Karim Geadah / kgeadah@tohpr.com  / +971 4382 8900

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© Press Release 2021

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