CHEP rolls out first pallet pooling solution in Jordan in partnership with Fine Hygienic Holding

We certainly see the potential for overall supply chain cost savings with CHEP, but one of the things we are most excited about is partnering with a business that takes sustainability seriously and can help us deliver on our environmental goals.

Emran Al Hadid, Fine Supply Chain Manager for Egypt and the Levant.

Emran Al Hadid, Fine Supply Chain Manager for Egypt and the Levant.

Dubai, United Arab Emirates CHEP, the supply chain solutions company, has expanded its Middle East operations into Jordan with the launch of managed pallet pooling services for Fine Hygienic Holding, the MENA region’s leading wellness group and tissue manufacturer. The new CHEP share and reuse business replaces the use of traditional white wood pallets by Fine, thus streamlining the paper giant’s supply chain and adding sustainability benefits.

Emran Al Hadid, Fine Supply Chain Manager for Egypt and the Levant, said, “The CHEP pooled pallet model effectively replaces our traditional white wood pallet pool. CHEP manages the supply and recovery of the pallets, while providing sustainability benefits by continuously repairing and reusing pallets instead of sending them to landfills as waste. We certainly see the potential for overall supply chain cost savings with CHEP, but one of the things we are most excited about is partnering with a business that takes sustainability seriously and can help us deliver on our environmental goals.

“The cost of purchasing white wood pallets is steadily increasing as well, while their quality is steadily decreasing, adding unnecessary risk to our logistics operations,” he said. “Through the density of CHEP’s network, their share and reuse business model, commitment to zero waste to landfill and impressive pallet quality standards, we are able to demonstrate tangible sustainability and cost saving benefits.”

Marco Salort Pons, Commercial Director, CHEP Middle East & Africa (MENA), observes that the pooling concept is relatively new to many industries in the region. “We believe this new partnership with Fine in Jordan will serve as an excellent introduction to the benefits that CHEP offers, such as standardized, durable platforms, designed for safe handling and product protection, as well as the potential for overall supply chain savings in terms of both costs and environmental impacts. CHEP’s circular business model is also underpinned by sustainable sourcing of renewable and recyclable materials for use in its extensive share and reuse network across the Middle East.”

Fine Hygienic Holding has been a CHEP customer since 2014 in other parts of the Middle East. The company operates 11 plants across five countries (Egypt, Jordan, Morocco, Saudi Arabia and the UAE) and has distribution operations in 75 countries. In Jordan, CHEP will supply pallets to Fine’s Al Snobar Paper Mill, which is one of the largest and most modern paper mills in the region, and to the group’s converting factory, for local distribution within a controlled pool.

CHEP operates across seven countries in the Middle East – the United Arab Emirates, Kingdom of Saudi Arabia, Oman, Bahrain, Kuwait, Jordan and Lebanon. They have 23 centrally located service centres that enable them to service more than 70 cities daily with supply chain solutions.

Tamir Ezzat, Regional Manager, Strategy & Growth CHEP MENA adds that FINE and CHEP have built a strong business connection through leading the supply chain transformation in Jordan and across the region. “Together we will be exploring new avenues of collaboration throughout the FINE network with the goal of enhancing supply chain efficiencies, reducing waste and contributing to sustainability within their distribution networks.”

About Fine Hygienic Holding:

Fine Hygienic Holding (FHH), MENA’s leading manufacturer of hygienic products, serves consumers in more than 75 countries around the world. With its commitment to becoming “the shining star of the Arab FMCG business world,” FHH focuses on wellness, sustainability, state-of-the-art production processes, pioneering CSR programs, and award-winning products. The company offers a diverse array of products including facial tissues, napkins, kitchen towels, toilet paper, baby diapers, adult briefs, jumbo rolls, as well as away-from-home products to accommodate all types of private and public institutions.

About CHEP:

CHEP helps move more goods to more people, in more places than any other organisation on earth. Its pallets, crates and containers form the invisible backbone of the global supply chain, and the world’s biggest brands trust CHEP to help them transport their goods more efficiently, sustainably and safely. As pioneers of the sharing economy, CHEP created one of the world's most sustainable logistics businesses through the share and reuse of its platforms under a model known as ‘pooling’. CHEP primarily serves the fast-moving consumer goods (e.g. dry food, grocery, and health and personal care), fresh produce, beverage, retail and general manufacturing industries. CHEP employs approximately 11,000 people and owns approximately 300 million pallets, crates and containers through a network of more than 750 service centres, supporting more than 500,000 customer touch-points for global brands such as Procter & Gamble, Sysco, Kellogg’s and Nestlé. CHEP is part of the Brambles Group and operates in more than 55 countries with its largest operations in North America and Western Europe. For more information on CHEP, visit For information on the Brambles Group, visit

Send us your press releases to

© Press Release 2020

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.

More From Press Releases