CCC, Europe’s Most Wanted Footwear brand, with over 1,500 stores across Europe launched its first ever store in Dubai at City Centre Deira to a warm welcome and a huge line of eager customer. CCC at City Centre Deira with its sprawling open space is its largest branch in the GCC and is a delight to the eye with brightly lit interiors and new age digital screens all over. The first hundred customers to the store were delighted by gift vouchers, special gifts and little kids were entertained with a magic show and face painting activities. The brand left no stone unturned to make the opening a delightful customer moment.

CCC store provides customers with a range of products for every occasion – from casual and sports to elegant leather footwear as well as bags and accessories. The brand boasts a collection of over 30 brands under one roof including Adidas, Skechers, Vans, Reebok, Asics, Jenny Fairy, Lanetti, Lasocki, Bassano, Action Boy, K-Swiss, Berastogi and Anta to name a few. Many of the brands are CCC’s very own and have been introduced to the UAE market for the first time. The core values of CCC are, ‘Fast Fashion’ and ‘Value for Money,’ ensuring their customers receive thousands of product lines, styles, colors and fashions at value prices living up to their name of Cena Cyzni Cuda - ‘Price Makes Miracles.’ The CCC Group has its own leather shoes factory, employs over 12,000 employees and sells about 50 million pairs of shoes annually. 

About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 1750+ stores and 75+ brands across all platforms employing 14,000 multicultural staff covering four continents.

Apparel group has carved its strong presence not only in the UAE, Kuwait, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines

Apparel Group Operates Brands from around the world, originating from USA, Canada, Europe, Australia, Asia and include leading names in Fashion, Footwear & Lifestyle such as Tommy Hilfiger, Charles & Keith, Juicy Couture, Skechers, Nautica, Aldo, Nine West, Aeropostale to name a few and other key brands include Tim Hortons, Cold Stone Creamery, Inglot, Rituals etc.

The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Chairman, Nilesh Ved, who has taken the company from strength to strength since its inception in the last two decades. www.appareluae.com

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