Bosch announces appointment of General Manager for Robert Bosch Middle East

Johansson will also drive the team's efforts to achieve market growth, synergy utilization and comprehensive stakeholder management

Per Johansson

Per Johansson

Dubai, United Arab Emirates – Bosch has announced the appointment of Per Johansson as General Manager for Robert Bosch Middle East FZE, making him responsible for the company’s regional operations. Johansson will also drive the team’s efforts to achieve market growth, synergy utilization and comprehensive stakeholder management.

Steven Young, President, Bosch Turkey and Middle East said, “Per Johansson has dedicated 17 years of his career to Bosch, enabling the growth of Power Tools and Security Systems divisions. He brings with him robust knowledge and experience of Bosch’s businesses which will enhance our strategy and ambition in the region.”

As an accomplished senior leader, Mr. Johansson brings over 25 years of international industry experience gained in markets including Europe, Asia Pacific and North Africa.

Commenting on his appointment, Per Johansson expressed his delight to lead the Middle East operations, adding “I hope that my longstanding relations across different divisions and markets at Bosch would further strengthen its position within the region. I look forward to working closely with the team, partners and customers in the market while contributing to Bosch’s great success.”

Prior to this role, Johansson led the Power Tools Division as Vice President of both Western and Northern Europe. He has also played a fundamental role within Bosch’s Security Systems Division in Sweden and Singapore. Johansson has held senior positions with leading industry players in Europe as well.

Contact persons for press inquiries:
Ronak Thakkar
Account Manager
+971-54 586 9828

Yasmine Abbas
Corporate Communications Manager
Robert Bosch Middle East
+971 (4) 212 3329

Twitter: @BoschPresse

The Bosch Group is a leading global supplier of technology and services. It employs roughly 400,000 associates worldwide (as of December 31, 2019). The company generated sales of 77.7 billion euros in 2019. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. Bosch employs some 72,600 associates in research and development at 126 locations across the globe, as well as roughly 30,000 software engineers.

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