|10 October, 2019

Binsina Pharmacy launches a new brand identity

BinSina introduced new development in its chain of pharmacies, increasing its relevance to customers across the UAE.

Remaining true to its values and beliefs for more than 50 years, BinSina one of the leading pharmacies chain in the UAE, continues its mission in promoting health and wellness, working to fulfill sincerely the needs of the customer while offering a wide range of healthcare and beauty products that aim at encouraging a healthy lifestyle, and that reward satisfactory and pleasing results. 

BinSina Pharmacies Group with long-standing record of customer’s successful services seeks continuously to improve all aspects of its brands and services, working to offer its customers every time an efficient experience coupled with sense of getting a dose of health and beauty.

Hence, BinSina introduced new development in its chain of pharmacies, increasing its relevance to customers across the UAE. This change includes among other things, becoming more contemporary and customizable, updating its stores by adding new ranges and categories, as well as starting e-commerce and home delivery services, to meet all needs and tastes.

The efforts of the Pharmacies Group are translated now into even more focus on the customer’s needs, meeting those needs, achieving customers’ satisfaction and exceeding their expectations. BinSina aims at providing its customers with a fantastic experience and creating a genuine connection with them, thereby reciprocating the loyalty. Moreover, believing in constantly engaging its customers, BinSina is going to communicate with them in up-to-date tools that suit the more modern lifestyle and improved wellbeing.

 “We truly believe that external conditions mirror internal conditions, i.e., when you feel great on the inside, you look great on the outside,” said Ian Hunter, Chief Operating Officer of BinSina and Holland & Barrett (the UK health leading retailer). Hunter added: “it’s about offering our customers better solutions for their overall wellness whether to better their health, or they are trying to feel better about their appearance, or looking after their wellbeing, or wanting to enhance their own beauty, our products are nutritional physically and morally, representing a positive uplifting to make our customers Healthy Inside Beautiful Outside”.

© Press Release 2019

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