|29 October, 2019

AYA TV sends out casting call for game-changing YouTube presenters

The first-of-its-kind professional YouTube series aims to inspire, engage, and entertain Generation Z viewers in the UAE, Saudi Arabia, and the GCC

AYA TV sends out casting call for game-changing YouTube presenters

Dubai - AYA TV is a pioneering network that produces premium Arabic vlogs for the GCC’s Gen Z audience. Backed by AYA Media LLC, AYA TV will release Khaleeji-focused fan shows for viewers in the UAE, Saudi Arabia, and GCC.

Who is AYA?

AYA embodies the YouTube series’ target audience. Translated from Arabic, it means wonderful, amazing, and miracle. AYA’s target demographic is young Generation Z women in the UAE, Saudi Arabia, and the greater GCC.

The inspiration behind AYA

AYA’s series is designed to empower its audience and inspire them to be the best version of themselves. Themes will include combating cyberbullying, fitness challenges, cost-effective high fashion tips, and creating your own startup.

For its first season, AYA has joined forces with Adidas Originals, Rimmel, Reem Al Aboud (Saudi Arabia’s first female race car driver), Raha Moharrak (the UAE’s first female Everest climber), and Dubai Autodrome. 

Casting call - Come As You Are to AYA

AYA TV’s episodes will follow a natural flow, encouraging its guests’ and presenters’ personalities to emerge into the spotlight. The ideal AYA TV presenter is of Khaleeji origin, is fluent in Arabic and English, is from Generation Z (aged between 17 and 22), and has a charismatic on-camera presence.

  • Open Casting Call
  • Searching for the next Social Media Star who has a Passion for Fashion
  • November 1st - 2pm to 7pm
  • November 2nd - 2pm to 7pm
  • Venue: Aya HQ (at the dONd/Ti22 Just Play Office)
  • Follow & DM @Iamaya today to confirm your attendance!
  • AYA TV plans to inspire the trend setters of tomorrow

Releasing its premium episodes on YouTube, themes are diverse and will range from fashion to self-development. As You Are (AYA)’s mission is to empower the GCC’s youth with inspiring vlogs, produced by fans for fans. AYA TV hopes to befriend its audience with relatable episodes hosted by bubbly presenters.


About AYA TV:

AYA (As You Are) is a YouTube series produced for Gen Z viewers in the UAE, Saudi Arabia and the rest of the GCC. The pioneering YouTube series is the first of its kind in the GCC, and targets the Khaleeji youth. AYA’s episodes will cover a vast spectrum of themes, from fashion and beauty to self-improvement and entrepreneurialism.

Instagram: @iamaya
Contact: +971 50 655 6380

For more information, please contact: SOCIATE PR
Tazeen Jafri, PR Executive & Storyscaper
Email: tazeen.jafri@sociate.ae  / Mobile: +971. 50 225 5295

© Press Release 2019

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