Clearly-marked and pothole free - BMW might wish its road ahead was as smooth as the advert's.
But like many of its German peers, this is a carmaker under pressure.
"Group earnings before taxes are expected to be significantly lower than in the prior year."
Pretax profit to fall, in fact, by at least 10 per cent in 2019, it warned on Wednesday.
And margins will be down to a six to eight per cent range - compared to its previous eight to ten per cent target.
BMW now to seek further savings - amid the headwinds battering the sector.
"Higher tariffs, the challenging pricing situation, especially due to the WLTP transition in Europe as well as warranty and goodwill campaigns also had a negative impact."
WLTP is the Worldwide Harmonized Light Vehicle Test Procedure - a new and onerous set of fuel consumption and emissions procedures for the sector.
It's one motivating factor for the rush into electric vehicles ....
Though - along with self-driving cars - that too comes at a cost it says will continue to be - quote - a "burden" on earnings.
As for the cost cuts: they are are to be stepped up - though no job cuts are planned.
BMW announcing a target of 12 billion euros - nearly 14 billion dollars - of savings and efficiencies to offset the higher tech spend and currency effects.