Pinching the pennies, British shoppers are scrimping in the lead up to Brexit, now just 70 days away.
Data shows British retail sales fell for the first time since March in the three months to December.
In December alone, sales were down 0.9 percent from the previous month
The new data comes amid a momentous week in UK politics in which Prime Minister Theresa May's Brexit withdrawal deal was voted down in parliament.
A result that has the UK asking itself: what's next?
(SOUNDBITE) (English) COMMUTER, MATTHEW BROWN, 40, SAYING:
"I think there should be another referendum, I think the thing's a mess."
(SOUNDBITE) (English) COMMUTER, MATTHEW EWENS, 37, SAYING:
"The best thing to do is throw everything away and start again."
The recent data hasn't been dismal for all.
A BRC survey reveals retailers failed to up their christmas sales for the first time in the 10 years since the global financial crisis.
But clothing retailer Next and department store John Lewis reported a late surge in demand.
Supermarket Tesco beat expectations, though rivals Sainsburys and Morrison missed theirs.
And underlying pay growth is at its fastest since the financial crisis.
Strong consumer spending over the summer boosted Britain's overall economic growth,
helped by unusually warm weather and extra spending linked to the football World Cup.
But there have been signs of a consumer slowdown since then.
Not only due to Brexit, but also because of the knock-on effect from the U.S. China trade spat.