A change is in the air,
not just in Saudi Arabia's economy, but also its attitude.
An intensely private country - it's now making some very public statements.
The CEO of the state oil giant the latest to front media,
revealing the company has held talks with Russian firms on possible joint ventures.
"We have discussions with Rosneft in different areas, in terms of creating sort of JV (Joint venture). Essar is one area that we are interested in, and still the discussions is on-going, nothing I would say is completed yet."
Saudi Aramco is the world's largest oil producer.
It's had to shoulder the burden of OPEC agreed cuts - slashing its production to around 10 million barrels per day,
to help boost prices.
But the Kingdom is now looking to diversify its economy and wean itself off oil.
"There is a race going on to reform the economy, create new jobs, broaden its base before social unrest overturns that and we see the the country shift farther towards the radical side of Islam .... It is a very uncertain situation that we face will certainly be the one we'll be watching next year as potentially the biggest source of instability in the region."
Part of the diversification plan involves selling up to 5 percent of Aramco in an IPO next year.
All the while the company plans to expand
into the petrochemical arena - as it attempts to become the world's largest integrated energy firm.
"If you look at our peers, their refining capacity is either equal or much higher than their production capacities. So we are looking at our refining capacity to be in that range."
Meanwhile Saudi's King has issued a royal decree to help stimulate growth in the private sector.
Amongst other things, the 19 billion dollar injection will be used to finance loans to citizens and support construction and technology.