Europe's annual IFA tech fair opens Friday (September 6) in Berlin.
It's a showcase for the latest in consumer gadgetry.
Roll-up TVs are just one of the novelties on offer.
But the event may come under the shadow of Huawei's troubles.
The Chinese phonemaker is still grappling with sanctions.
Though that didn't stop one of its top executives giving the show's opening address.
No mention of any controversy though, just a plug for a new chip:
(SOUNDBITE) (English) CEO OF HUAWEI'S CONSUMER BUSINESS GROUP, RICHARD YU, SAYING:
"Today I bring the new one, the new generation."
The chip will go in Huawei's next flagship phone - the Mate 30 - due to launch in Europe on September 19.
But, there's still no word on whether the handset will be able to run on Google's Android software.
That is seemingly banned under U.S. sanctions.
On other stands at IFA there's no avoiding the word 'smart'.
Smartphones of course.
Samsung is showing off its relaunched foldable handset.
It goes on sale Friday in South Korea.
Other major markets are expected to get it later in the month.
Then there are smart homes.
There's little that can't now be connected to or controlled with a phone.
If future such events leave you thirsty...
One day soon your smart fridge will let you know whether there's any liquid refreshment back home.