Speaking just over two days since Brexit, Johnson cast Britain as the "supercharged" superman of free trade. He said while the country would not seek to undermine the bloc with a race to the bottom, there was no need to accept EU rules.
The choice for Britain, Johnson said, was between a deal like Canada has with the bloc or a much more distant deal like that of Australia.
The European Union wants an ambitious zero-tariffs and zero-quotas trade deal with Britain but this will be conditional on open and fair competition between the UK and the 27-nation group it quit last week.
Trade talks will begin in March. After criticising his predecessor Theresa May's approach in negotiating a divorce deal with the EU, Johnson is striking a much tougher tone.