Mark Zuckerberg has been doing a lot of soul searching lately.
Amid reports of fake news and studies linking time online to depression, the Facebook CEO said he wanted to make sure his platform, quote,
"isn't just fun to use but also good for people's well-being and society"
and toward that end the company has made a string of changes in the Facebook feed,
such as showing fewer viral videos.
That's resulted in less time spent on the platform… 50 million hours less every day.
While that may be a way to ensure the long-term health of the platform, investors are jittery.
In after hours trading the stock dropped up to 5 percent at one point before jumping back nearly 2 percent.
All the uncertainty despite a nearly 50 percent jump in revenue thanks to mobile ad sales.
(SOUNDBITE) (English) DAVID INGRAM REUTERS SOCIAL MEDIA REPORTS, SAYING:
"Forty million hours a day seems like a lot but Mark Zuckerberg said that the company's most important number has never been the amount of time that people spend on Facebook. They are going to be able to take fewer time and still be able to make more money. So they are looking at higher prices of ads, they are looking at different kinds of ads that drive engagement for people on Facebook."
Facebook and other social media have faced criticism that their platforms were manipulated to influence the 20-16 U.S. presidential election.
Facebook recently said it plans to highlight quote "trustworthy" news in the feed following allegations that Russian operatives and others spread false reports on the site.