LONDON- Major cryptocurrency exchange Binance has agreed to buy leading industry data site CoinMarketCap for an undisclosed sum, the companies said in a joint statement on Thursday.

Binance, one of the world's biggest exchanges, will take full ownership of the website, which is among cryptocurrency's legions of retail investors popular for its data on digital coin markets and exchanges.

(Reporting by Tom Wilson; editing by Thyagaraju Adinarayan) ((T.Wilson@thomsonreuters.com; 44-20-7542-4531; Reuters Messaging: t.wilson.thomsonreuters.com@reuters.net))