PepsiCo and Eggdancer come together for an exclusive screening of ‘RISE - The Journey of Women in Saudi Arabia’ as a first initiative under Tamakani

Jeddah, Saudi: PepsiCo, the global food and beverage company, launched Tamakani, a dedicated platform that aims to support and inspire generations of women in the Kingdom of Saudi Arabia.

The platform will help create opportunities and guidance for women with promising capabilities, provide support to realize aspirations, scale up innovative initiatives, and mentor Saudi women to realize their full potential.

To launch Tamakani, PepsiCo partnered with Eggdancer Productions, the first production company in Saudi Arabia owned and managed by Saudi women - Dania Nassief and Danya Alhamrani, for a red-carpet screening of ‘RISE – The Journey of Women in Saudi Arabia’ at VOX Cinemas in Jeddah.

The documentary chronicles the changing social landscape of Saudi Arabia through remarkable stories of the most influential women in the past 50 years in the field of media, education, politics and sports.

Drawing strength from their own culture and religion, the women featured in the documentary describe diverse ways in which they strive towards their unique potential. Some of the influencers who took part in the documentary are Muna AbuSulayman, Thuraya Obaid, Raha Moharrak, Dr. Fatima Nassief, Dr. Suad Juffali, Khairyah Abu Laban, Bayan Zahran, Somayya Jabarti, Dr. Samira Islam, and Dr. Lama Al-Sulaiman, to name a few.

Speaking on the launch of Tamakani, Tamer Mosalam, GCC-Levant Foods Vice President and Business Unit General Manager, PepsiCo, said: “Empowering women and providing them with opportunities to thrive is a core component of PepsiCo’s Winning with Purpose strategy. With the launch of Tamakani, we further our commitment to provide equal opportunities for empowerment and enablement for every member of the society to realize their full potential in the workforce and in society. By doing so, they contribute to the efforts made to support the ambitions of Saudi Vision 2030 and realizing the core pillars of the Kingdom’s vision to achieve a thriving economy.” 

Following the screening, Tamer Mosalam participated in a panel discussion on the role of women in the Kingdom of Saudi Arabia along with Lina Al Maeena, Dr. Thuraya Obaid and Khairiah Abulaban, the co-founders of Eggdancer Productions who are also key Saudi influencers. The discussion revolved around how women contribute to the economy, and the importance of empowering women to hold a stronger position in society, engaging men as advocates and the role of women in realizing Saudi Vision 2030.

‘We are proud to partner with PepsiCo and be part of Tamakani launch. Female empowerment is one of the key priorities for the Saudi government and through RISE we are fortunate to bring to life inspiring stories of influential women in the Kingdom,” said Dania Nassief, Co-founder of Eggdancer Productions. 

The Tamakani platform will focus on a number of key areas - women in the workforce that will shed light on work-life balance, career growth, overcoming challenges; female empowerment to support and mentor younger generation of Saudi women to push boundaries and women of the future which will highlight women with influence that are shaping the future of the Kingdom. The initiative will also focus on engaging men as advocates who support women as co-workers and family members. 

PepsiCo hires women across all functions as managers, engineers and on the frontlines, where they work on a specifically developed ladies-only packaging line, called the ‘Pink Line’ in the plants, with many more working throughout PepsiCo’s offices, warehouses and facilities in the Kingdom. In addition, the company launched the region’s first Million Women Mentors® chapter in Riyadh, a global movement designed to support the engagement of millions of STEM mentors, both male and female, in order to increase the interest and confidence of girls and women to persist and succeed in STEM programs and careers.

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About PepsiCo: 
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business.  For more information, visit http://www.pepsico.com 

About Eggdancer Productions:
Eggdancer Productions is an independent film and television production company based in Jeddah, Saudi Arabia. We develop inquiring and moving programs that examine social, cultural and religious issues. Our vision is to work with talented filmmakers to produce marketable, entertaining and simulating programs, films and documentaries.

As a production company we believe in using the media to affect social change. We are committed to fostering dialogue and a greater understanding amongst the people of this region and to bring their stories, concerns, values and ideas to the rest of the world.

Eggdancer Productions was founded by two Saudi women, Danya M. Alhamrani and Dania Nassief.

For more information, visit www.eggdancer.com 

Media Contacts:
For further information on PepsiCo, please contact:
Email: pepsicome@bm.com
Tel: +971 4 450 7600

© Press Release 2019

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