|24 September, 2018

GBM appoints new General Manager of GBM Oman

Eddy Abboud as General Manager of the company’s Oman business, effective August 2018.

GBM appoints new General Manager of GBM Oman

Muscat, Oman: Gulf Business Machines (GBM), the region’s number one provider of IT solutions, has appointed Eddy Abboud as General Manager of the company’s Oman business, effective August 2018.

In his new role, Eddy will be responsible for spearheading GBM Oman’s efforts in support of the Sultanate’s Digital Oman Strategy, which strives to transform Oman into a modern digital society. He will also oversee client relationships in the Sultanate, supporting public and private sector organizations as they embark on their digital transformation journeys.

“Eddy has been part of the GBM community for over 10 years and we are thrilled to welcome him on-board our leadership team in Oman”, said Martin Tarr, CEO of GBM. “We are witnessing the Omani government increasingly prioritize technology development across the Sultanate as they recognize the instrumental role it plays in their efforts to transition into a knowledge-based economy, as outlined in their Vision 2020 plan. As the region’s most trusted provider of IT solutions with a presence in Oman spanning almost three decades, GBM will continue to develop expertise that could contribute to the growth of sultanate’s tech industry.”


An industry veteran, Eddy’s successful career spans over two decades across several Middle Eastern countries. Having worked with GBM for over 10 years, Eddy began his career in the GBM Dubai office as a Project Manager. His most recent role was based out of the GBM Abu Dhabi office, where he was the Director of Corporate Transformation and Shared Services.

Commenting on his appointment, Eddy stated: “With the Omani government continuing to highlight the importance of private and public sector ICT investment as crucial drivers of their long-term visions and priorities, I cannot think of a more exciting time to be in the Sultanate. I am very excited to be working with our clients in Oman and am looking forward to making my mark.”

Originally from Beirut, Lebanon, Eddy comes from a trilingual background as he speaks French, English and Arabic fluently. He holds a bachelor’s and master’s degree from the American University of Culture & Education in Beirut, Lebanon. He also holds an Executive Education diploma in Leadership from Harvard Business School.


About Gulf Business Machines (GBM)

Founded and operating in the region since 1990, GBM is the number one provider of IT solutions, leveraging industry leading technologies to drive real business results for clients. GBM is the sole distributor for IBM – excluding selected IBM products and services – throughout the GCC, apart from Saudi Arabia. GBM’s momentum was further enhanced in 1999, when the company secured the Cisco portfolio. Most recently GBM was named as the Apple Authorized Systems Integrator for the UAE.

GBM offers an extensive range of IT infrastructure, solutions and services ranging from consulting, resource deployment and integration to after-sales support. The company has offices in the UAE (Abu Dhabi, Dubai, and Sharjah), Kuwait, Oman, Qatar, Bahrain, and Pakistan.

Continuously recognized by its international partners, this year GBM has been awarded as IBM's Top Business Partner, Cisco's Middle East Partner of the Year, and Channel Customer Satisfaction Excellence, the highest distinction a partner can achieve within the Cisco Channel Partner Program.

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For further information, please contact:

   Corporate Communications

   Gulf Business Machines

   Tel: +971 4 3435353


       Weber Shandwick

       Tel: +971 4 445 2245


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