UAE food start-up gets $200,000 new funding from Bahrain's FA Holding

Fresh capital to fund retail expansion

  
Image used for illustrative purpose. Seed funding or seed stage funding is a very early investment which aims at helping a business grow and generating its own capital. Also referred to as seed money or seed capital, investors often get equity stake in exchange for the capital invested.

Image used for illustrative purpose. Seed funding or seed stage funding is a very early investment which aims at helping a business grow and generating its own capital. Also referred to as seed money or seed capital, investors often get equity stake in exchange for the capital invested.

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UAE start-up Sprout FZCO, a plant-based food business aimed at children, has received $200,000 in funding.

The fresh capital from Bahrain-based FA Holding will be used for retail expansion of products and services, the firm said.

Founded by biochemist Oz Erbas and marketing technologist Katerina Papatryfon, Sprout is pioneering a new era of children’s food production with a science-based, health-first approach.

The food products are exclusively made of whole plants and primarily use locally-sourced and organic ingredients, making Sprout the UAE’s first 100 percent plant-based children’s food business, the company said in a statement Sunday.

The company is also building an artificial intelligence (AI)-technology powered end-to-end nutrition management app, which will help parents navigate child nutrition and health.

FA Holding, which is involved in angel investing and mentoring start-ups, has a portfolio that includes more traditional investments in logistics and real estate, and early-stage investments in start-ups, such as Calo and Spiber.

(Writing by Brinda Darasha; editing by Cleofe Maceda)

brinda.darasha@refinitiv.com

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© ZAWYA 2021


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