Smartphone giant Apple on Tuesday launched a new set of iPhones -- the iPhone 11, iPhone 11 Pro, and 1Phone 11 Pro Max.
The iPhone 11 will be available in 64GB, 128GB and 256GB models in purple, green, yellow, black, white and PRODUCT(RED) starting at Dh2,949. Customers can also get iPhone 11 for Dh2,069 with trade-in from apple.com, in the Apple Store app and Apple Stores.
The iPhone 11 Pro and iPhone 11 Pro Max will be available in 64GB, 256GB and 512GB models in midnight green, space gray, silver and gold starting at Dh4,219 and Dh4,639, respectively.
Customers can also get iPhone 11 Pro for Dh2,939 with trade-in and iPhone 11 Pro Max for Dh3,359 with trade-in from apple.com, in the Apple Store app and Apple Stores.
This is the first time the 'Pro' tag has been used for an iPhone; it has been more known on Apple's other high-end products, including the Mac, iMac and iPad.
"We've always believed that giving people wonderful tools will enable them to do wonderful things," Apple CEO said at the keynote at the Steve Jobs Theater in Apple Park in Cupertino, California.
"We put the customer at the centre of everything we do, with products and technologies that are designed in the service of humanity."
Apple promises the best iPhone experience ever on the iPhone 11 Pro. For the first time on an iPhone, triple-lens camera systems have been included, allowing the company to catch up with the rest of the field in a smartphone industry increasingly strengthening camera offerings. A new ultra-wide-angle lens promises up to four times more of the scene of a shot.
Batteries have also received significant bump-ups: Apple promises four and five hours more battery life on the 11 Pro and 11 Pro Max, respectively, compared to their predecessors, the XS and XS Max.
Apple also promised a tougher iPhone with the 11 Pro, having run through several stress tests, pushing the capabilities of the line to its limits.
It also comes with the new A13 Bionic chip, Apple's latest proprietary processor that has been optimised for enhanced machine learning and low-power performance.
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