Muscat: One of the leading exchange houses in the Sultanate which caters to 2.5 million registered customers received a facelift on Monday.
Previously known as the Oman UAE Exchange, the leading money transfer, foreign currency exchange and payments solutions name in the country has rebranded its operations and will now be called ‘Unimoni’.
The new brand was officially launched by Tahir Al Amri, Executive President of the Central Bank of Oman and Rakesh Adlakha, Deputy Chief of Mission, Embassy of India in Oman. The launch was attended by official dignitaries including Promoth Manghat, Group CEO of Finablr, Pradeep Kumar, CEO of Unimoni and UAE Exchange, and Boban MP, Country Head of Unimoni Oman as well as partners and other guests.
Boban MP told Times of Oman that the process of rebranding all the branches in the country will take another two weeks.
“Serving in Oman since 1995 with our first branch in Ruwi, today we are spread over 60 different locations across the Sultanate and serve up to 2.5 million registered customers.”
“About 70 per cent of the rebranding is complete and we have given ourselves a timeframe of 14 days to cover all the remaining areas and branches,” MP said.
He continued: “With this new brand name, we reaffirm our commitment to provide a broad spectrum of innovative and seamless financial solutions. We have constantly led innovation in the financial services industry in Oman, the most recent being our online money transfer service and self-service kiosks.”
Following the rebrand, Unimoni Oman joins the global Unimoni network present across key markets in GCC, APAC, Africa and the Americas.
Manghat, Group CEO of Finablr expressed his gratitude to the regulatory board in Oman for their support and trust.
“Oman has always been an important market for us. Over the last few years, the Sultanate has made great strides in digital adoption. “
“We thank the Central Bank of Oman for their trust and confidence in us over almost 25 years and for providing unwavering support as we progress in our journey to enable customers to fulfil their financial potential,” Manghat said.
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