|19 March, 2019

Hospitality group Sbe signs $550mln property project in Dubai

SLS Dubai Hotel & Residences is more than 60% complete and is set to open in Q3 2020

An aerial view of Dubai from Burj Khalifa, the tallest building in the world, in Dubai November 19, 2014. Image used for illustrative purpose.

An aerial view of Dubai from Burj Khalifa, the tallest building in the world, in Dubai November 19, 2014. Image used for illustrative purpose.

REUTERS/Ahmed Jadallah

Sbe, a leading international hospitality group, has partnered with World of Wonders Real Estate Development to develop the Middle East's first SLS property in Dubai.

Estimated to cost $550 million, SLS Dubai Hotel & Residences is already more than 60 per cent complete and is set to open in Q3 2020.

The 75-storey tower will comprise 254 hotel rooms, 371 residential units, 321 hotel apartments and will be one of the tallest hotels and residences in the region. The property will also feature sbe signature culinary concepts Fi’lia and Carna, sbe's mixology lounge in the lobby, as well as signature rooftop nightlife venue, Privilege.

Located in the Downtown district, the property offers spectacular, unobstructed views of the world’s tallest building Burj Khalifa, as well as Dubai Creek. Two magnificent infinity pools are situated atop the 75-storey tower offering an incomparable 360-degree aspect of Dubai, making the pools among the highest not just in the city, but globally.

The SLS brand is an integral part of sbe's global expansion, with plans for 25 additional locations nationally and internationally in cities including Washington D.C., Buenos Aires and Cancun.

SLS Dubai will be an essential piece of sbe’s development in the Middle East that comes on the heels of successful openings of Katsuya in Kuwait City, Dubai and most recently Abu Dhabi. The success of SLS Dubai also speaks to the monumental growth of sbe's residential platform with 1,300 branded residential units sold to date, valued at $2 billion with another $2 billion in the pipeline.

In October 2018, sbe entered into a partnership with Accor, following the latter’s acquisition of a 50 per cent stake in sbe. This long-term investment will allow sbe to leverage Accor's leading global hospitality platform while remaining an independent luxury lifestyle operator. Sbe will continue to be led by its founder and CEO Sam Nazarian as well as its expert management team while retaining its global headquarters in New York.

“We couldn’t be prouder to bring one of our signature brands to one of the world’s luxury capitals.” - said Nazarian. “Dubai is not only the Middle East’s biggest tourism and business hub, but it is also the epicentre for all things luxury and we are so excited to be there. It is truly an honour to partner with World of Wonders Real Estate Development, I am confident that this is just the beginning of a long-lasting relationship with many more projects to come!”

“We are delighted to be partnering with sbe – who are fellow pioneers – on this landmark project,” added Mehmet Nazif Gunal, founder and chairman of World of Wonders Real Estate Development. “SLS Dubai Hotel & Residences will bring a whole new concept of luxury living and boutique hospitality to Dubai. The UAE will soon witness the next level of an uber-modern and hyper-cool lifestyle destination, with sbe’s unique style running through all elements of design and execution. The brand’s proven global track record of delivering beyond expectations exactly mirrors our own development ethos, and the new property also dovetails perfectly with Dubai’s vision of world-class excellence and will be an outstanding addition to the city’s iconic skyline.”

Sbe subsidiary Dakota Development, led by President Joe Faust, provided original concept development and design management services for the luxury project in collaboration with international architecture firm Aedas and interior design firm Bishop Design.

Upon arrival, hotel guests will enter through the ground floor lobby and take an express elevator to the opulent Sky Lobby on the 71st floor, redefining luxury for the 21st century. Floor to ceiling windows dazzle with incredible panoramic views of the city, creating the perfect ambience for the property’s lobby lounge and bar. In addition, the property’s nightlife venue, Privilege, will be located on the rooftop featuring expansive interior lounge space that opens up directly onto the roof terraces.

Guests can also visit the property’s sbe signature Ciel Spa located on the 69th floor, which is the epitome of luxury, boasting seven treatment rooms, dedicated male and female thermal areas that contain steam rooms, experience showers, plunge pools and relaxation rooms, a hair and nail salon, a fully equipped gym and two outdoor terraces.

SLS Dubai will also feature sbe’s acclaimed Italian restaurant concept Fi’lia, located on the 70th floor. Fi’lia will serve as the hotel’s all-day dining outlet and will offer active food stations and a display kitchen adding an element of entertainment to the dining experience. In addition, Carna, a sbe steakhouse concept by award-winning Italian butcher Dario Cecchini, will be located on the 74th floor and feature a dedicated bar, private dining rooms, wine rooms and an open kitchen.

Additional hotel facilities include an extensive ballroom and flexible event studios. - TradeArabia News Service

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