Dubai aims to attract 25mln tourists by 2025

Dubai’s tourism strategy is in line with the sector’s development plans

HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council, has said that the Executive Council will be adopting a new tourism strategy that aims to attract 21 to 23 million visitors by 2022, and 23 to 25 million visitors by 2025, said a report.

While chairing the executive council meeting, Sheikh Hamdan said Dubai will achieve its goal of being the most visited city in the world by adopting plans, initiatives and projects that will promote Dubai as the favourite tourist destination for millions of travellers around the world, a report in WAM said.

The meeting, held at its headquarters in the Emirates Towers, was attended by HH Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai and First Deputy Chairman of the Dubai Executive Council, and general managers and members of the council.

Sheikh Hamdan also highlighted the role of the tourism sector as a vital source of income, which supplements the emirate’s GDP and contributes to its development and economic diversity.

Additionally, he stressed the importance for all relevant authorities to join forces and develop the sector, as part of a joint working system and a unified set of economic goals, while affirming the necessity of continuing to improve the emirate’s infrastructure and services, to promote its stature, keep pace with the requirements of international markets, preserve its gains, and identify future prospects, the report said.

The department’s tourism strategy is based on five priorities:  continuing its pioneering role in basic and diverse markets; increasing its presence in major tourism markets; diversifying its sources of income; creating a comprehensive tourism experience, under the theme, "Only in Dubai"; and promoting Dubai’s attractiveness as a leading business destination.

Dubai’s tourism strategy is in line with the sector’s development plans and aims to make it a leading tourism market, in light of the rapid developments witnessed by most economic sectors and international markets. The sector’s future will also require greater integration between public and private sector authorities, the implementation of ambitious initiatives to strengthen the sector and increase its future contributions to Dubai’s GDP, and the adoption of the latest technologies, such as blockchain, it said.

Dubai’s future tourism strategy will rely on the sector’s sustainable growth and its contributions to the emirate’s GDP, in line with the UAE Centennial 2071 and the Dubai Plan 2021, which mainly focusses on non-oil economic sectors.

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