|16 October, 2018

Du, Cisco launch smart networking for business

The new solution provides du's business customers simplicity, agility and cost efficiencies

Image used for illustrative purpose. The logo of Cisco is seen at Mobile World Congress in Barcelona, Spain, February 27, 2017.

Image used for illustrative purpose. The logo of Cisco is seen at Mobile World Congress in Barcelona, Spain, February 27, 2017.

REUTERS/Eric Gaillard

Du, a UAE-based telecom provider from Emirates Integrated Telecommunications Company (EITC) has launched an intelligent connectivity solution in collaboration with Cisco at the ongoing Gitex Technology Week in Dubai, UAE.

The launch further expands du’s business offerings, to now include SD-WAN Software defined Intelligent Connectivity Service (SD-WAN) provides business customers with a clear visibility of their WAN, allowing them to dynamically optimize traffic and bandwidth to match business and seasonality demands while balancing performance, operational simplicity and cost.

The announcement comes just months after the two companies announced a joint white paper outlining du’s technology roadmap for digital transformation. The new services launch further strengthens du’s strategic collaboration with Cisco and marks a key milestone in du’s execution on its 2021 technology vision.


“As we drive our digital transformation agenda to spur expansion into new growth areas with ICT solutions, we have been working diligently towards introducing disruptive technologies and services to our customers,” said Farid Faraidooni, deputy CEO – Enterprise Solutions, Emirates Integrated Telecommunications Company.

“We are collaborating with Cisco to offer a new breed of Intelligent Connectivity solutions and Managed branch office services. We are excited about the opportunities this will bring to our customers and in enriching the UAE’s ICT ecosystem.”

Du's key strategic pillars in driving change include the provision of a seamless customer experience across channels, innovative services and solutions, and agility in operations. Cisco provides the foundation for digital transformation through its comprehensive product and services portfolio that brings together networking, security, automation, and analytics.

“ICT landscape around the world is witnessing immense disruption, which necessitates transformational change from Service Providers. As a technology leader, Cisco is collaborating with du in support of du’s transformation and to help evolve their offerings beyond traditional connectivity services to incorporate a wider gamut of intelligent and cloud managed enterprise offerings," said Ali Amer, managing director, Global Service Provider Sales, Cisco Middle East and Africa.

"Du is offering a rich portfolio of Cisco based SD-WAN, built on Viptela technology. This is a great example of how disruptive technology such as intent-based networking is fundamentally changing the blueprint for networking, offering Service Providers faster time to market and immense benefits to business customers such as agility and cost efficiencies, ”added Ali Amer. – TradeArabia News Service

آ© Copyright 2014

Copyright 2018 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (

Disclaimer: The content of this article is syndicated or provided to this website from an external third party provider. We are not responsible for, and do not control, such external websites, entities, applications or media publishers. The body of the text is provided on an “as is” and “as available” basis and has not been edited in any way. Neither we nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this article. Read our full disclaimer policy here.