Maanshan Iron and Steel Company (Masteel), a leading Chinese steel manufacturer, has announced the formal establishment of Masteel Middle East in Jebel Ali Free Zone (Jafza), Dubai, UAE.

Qian Haifan, general manager of Masteel, and Ahmad Al Haddad, chief operating officer, Parks and Zones, DP World, UAE Region, jointly inaugurated the facility, said a company statement.

Masteel Middle East is a wholly owned subsidiary of Masteel, mainly engaged in the export of all kinds of steel products of Masteel in the Middle East and North Africa (Mena).

Recognising the dynamic characteristics of the Middle East market, and combining the advantages of its diverse high quality products, Masteel Middle East is expanding the export market mainly for hot rolled steel, section steel and cold rolled steel, and PPGI (pre-painted galvanised iron) and GI (galvanised iron) products, as well as the shafts market, it said.

Mohammed Al Muallem, CEO and managing director, DP World, UAE Region and CEO of Jafza, said:

“On behalf of DP World, we congratulate our valued partner Masteel on its success. We look forward to this exciting chapter that will build stronger trade ties between our two countries for mutual prosperity for our people.”

“The inauguration of this new facility is a testament to Jafza’s value proposition for large companies and reflects our position as a leading driver of economic diversification,” he added.

Qian Haifan, general manager of Masteel, said: “In recent years by taking inspiration from the Belt and Road initiative and Globalisation of China, we have focused on promoting the progress of its international operations.”

“On the one hand, we are systematically optimising the layout of the global market. It has established branches in the US, Germany, Korea and Australia, having formed the overseas market and business distribution covering Asia, Europe, Oceania and America,” he said.

“On the other hand, while strengthening the export of steel products by integrating Masteel overseas resources and operations, we have promoted our overseas business including import and export of steel and raw materials, deep processing and financing, and much more,” he added.

As its next step, Masteel Middle East plans to integrate into the local market as soon as possible to implement the requirements of customers, actively responding to the important measures advocated in the Belt and Road Initiative (BRI) of China, servicing BRI projects in the UAE and the Middle East market, facilitating Masteel products to grow deep roots in the regional market, and acting as the “bridgehead” for promoting Masteel’s international development strategies.

Jafza is home to Traders Market, a 20 million sq ft facility that will serve as the primary logistics hub linking the GCC with the BRI project. With its mega-logistics infrastructure, it will offer customers a range of options to meet the requirements of today’s on-demand logistics landscape. – TradeArabia News Service

Copyright 2019 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (Syndigate.info).

Disclaimer: The content of this article is syndicated or provided to this website from an external third party provider. We are not responsible for, and do not control, such external websites, entities, applications or media publishers. The body of the text is provided on an “as is” and “as available” basis and has not been edited in any way. Neither we nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this article. Read our full disclaimer policy here.