Young Techies to Repair Electronics at KidZania Kuwait

Easa Husain Al-Yousifi & Sons to sponsor the Electronics Service Center establishment within the children's city

KUWAIT, March 16, 2013 - KidZania Kuwait is delighted to announce Easa Husain Al-Yousifi & Sons, one of Kuwait's leading distributors of global electronic brands, and the exclusive distributor of renowned brands such as Panasonic and Sharp, as the latest sponsor to join the dynamic children's city. As the largest electronic service facility in Kuwait - and one of the largest in the Middle East - Al-Yousifi will be sponsoring the Electronics Service Center establishment in KidZania Kuwait.

Al-Yousifi's establishment will provide children with the exciting opportunity to experience being a Repair Technician within an immersive electronics service center environment. Children will be taught the basics of repairing faulty electronics, from vacuum cleaners to computers, at a dedicated fully equipped workstation. Upon completing their repairs and making sure the electronic device has been fixed, children will receive kidZos, KidZania's currency, for their hard work. In addition to learning about repairs, the young technicians will be able to develop their analytical skills, understand how to follow instructions, and learn the importance of electrical safety.

Commenting on the partnership, Mr. Aref Easa Al-Yousifi, Vice Chairman of Easa Husain Al-Yousifi & Sons Company said: "Easa Husain Al-Yousifi & Sons recognizes the value KidZania Kuwait will provide future generations through a unique and exciting experiential platform. It is because of this, we are excited to take part in this one-of-a-kind venture where we will be able to offer children the chance to experience the dynamic world of electronic repairs. We look forward to providing Kuwait's next generation with their first working experience in repairing electronics, within a life-like replica of our service center, which will allow them to build a long term bond with Al-Yousifi."

Fernando Medroa, Vice President of Leisure & Entertainment at Alshaya commented: "We are pleased to partner with Easa Husain Al-Yousifi & Sons, a prominent homegrown company with a rich heritage in Kuwait. Through the Electronics Service Center establishment, which will support the development of self-esteem and analytical interpersonal skills, we are certain that Al-Yousifi will provide an enriching and positive experience for children visiting KidZania; enabling them to get ready for a better world."

Children up to 14 years old will be able to role-play from 78 exciting jobs and 100 fun activities when KidZania Kuwait, operated by M.H. Alshaya Co., opens its doors soon in The Mall - The Avenues.

About KidZania:
Much more than a children's museum or family entertainment center, KidZania takes interactive entertainment and learning to an entirely new level by combining role playing with real life. KidZania creates a children-centric city experience designed to educate and inspire 4 to 14-year olds - from arriving at the airport, to visiting a city center to exploring the city streets. We replicate the real world in a safe and self-contained over 7,000 square meter children-sized city. As in the real world, children choose activities - such as being a police officer, doctor, journalist or a shopkeeper - and earn money which they can then spend or save. KidZania operates just like a real city complete with buildings, paved streets, vehicles, a functioning economy and recognizable destinations in the form of "establishments" sponsored and branded by leading multi-national and local brands. The facilities are designed to educate through experience, fostering the development of life skills, but from a children perspective - it's all about fun.

KidZania, Inc., headquartered in Mexico, is privately held. This award-winning concept is recognized globally for its unique blend of entertainment and education for children. The first KidZania opened in Mexico City in 1999. There are ten other locations including, Monterrey (Mexico); Tokyo, Jakarta, Koshien, Lisbon, Dubai, Seoul, Kuala Lumpur, Cuicuilco (Mexico) and Santiago (Chile). To date, more than 20 million kids and parents have visited the facilities globally. The trajectory continues with 10 facilities in development, including locations in Jeddah, Bangkok, São Paulo, Moscow, Mumbai, Istanbul, Cairo, London and the United States.

KidZania Kuwait is a (7,000 square meter) facility, located in The Mall - The Avenues.

For more information on KidZania Kuwait, visit www.kuwait.kidzania.com, www.facebook.com/KidZaniaKuwait, www.twitter.com/KidZaniaKuwait, www.instagram.com/KidZaniaKuwait, www.youtube.com/KidZaniaKuwait or contact kz.marketing@alshaya.com.